Marketing Data Scientist Senior Associate - Consumer Bank

Join a team that measures what works in marketing and turns insights into smarter decisions. You will help shape how we evaluate customer acquisition quality, profitability, and return on investment across Consumer Bank deposit marketing. Here, your work directly influences how we invest and how customers experience our products-at meaningful scale.

As a Data Science Senior Associate at JPMorgan

Chase within Consumer & Community Banking Data & Analytics, you will lead business- and finance-facing measurement of marketing performance, with a focus on customer acquisition quality and portfolio investment optimization. You will partner closely with marketing, test design, and stakeholder teams to design sound measurement approaches, interpret results, and translate findings into clear recommendations. You will operate with a strong controls mindset, producing accurate, timely, and reproducible analyses that improve both customer and business outcomes.

** Job responsibilities*
* + Lead analytics strategy, planning, and execution for Chase First Banking marketing campaigns

+ Deliver regular campaign performance measurement and reporting

+ Conduct unstructured, ad hoc analyses of customer behavior and engagement

+ Execute A/B (split) and incrementality test readouts, including interpretation and recommendations

+ Perform profitability, optimization, and return-on-investment analyses to inform investment decisions

+ Consult on experimental design and data collection, developing new measurement approaches with stakeholders and partner teams

+ Translate results into clear narratives and present insights to stakeholders and senior management

+ Contribute to innovation initiatives that advance analytics methods and scalability

+ Collaborate across Marketing Analytics and Test Design teams while supporting an inclusive team environment

+ Maintain a rigorous controls environment to ensure accurate, timely, and reproducible results

** Required qualifications, capabilities, and skills*
* + Master's degree in a quantitative discipline (e.g., Data Science/Analytics, Mathematics, Statistics, Physics, Engineering, Economics, Finance, or related field)

+ 3+ years of experience applying statistical methods to real-world business problems

+ 3+ years of experience using SQL and at least one of the following: SAS, Python, or R

+ Demonstrated experience using AI-assisted development tools (e.g., Git Hub Copilot, Claude Code, or similar) to accelerate analysis and code development

+ Experience using data visualization techniques for analysis and stakeholder-ready storytelling

+ Hands-on experience with A/B (split) and incrementality testing methodologies, including experimental design, significance evaluation, and translating results into business recommendations

+ Strong written and verbal communication and presentation skills, with experience communicating effectively across levels and partner groups

** Preferred qualifications, capabilities, and skills*
* + Intellectual curiosity and motivation to build deep subject matter expertise in a focus area

+ Strategic thinking with an ability to stay anchored to measurable business goals

+ Strong organization skills with the ability to prioritize multiple work streams effectively

+ Strong relationship-building skills and comfort partnering with key stakeholders

+ Tableau experience preferred

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to…