Senior Product Marketing Manager

Flex is building the AI-native private bank for business owners
.

We’re re-architecting the entire financial system for entrepreneurs—from the first dollar a business earns to how that value compounds, moves, and is ultimately spent in real life. Banking, credit, payments, personal finance, and financial operations—rebuilt from the ground up as a single, intelligent system.
Flex is the full financial home for ambitious owners.

Since launching publicly in September 2023
, Flex has scaled from zero to nine-figure annualized revenue
, with a clear path to profitability by late 2026
. We move fast, ship relentlessly, and operate with extreme ownership.

Our customers are affluent business owners ($3–$200M in revenue)—the backbone of the economy and one of the most underserved segments in finance. They’re stuck with outdated banks and fragmented tools. We’re replacing all of it. The opportunity is massive: a ~$1T+ revenue market hiding in plain sight. Our ambition is to build a $100B+ company by delivering a product that is fundamentally better—not incrementally improved.

Flex has raised $100M+ in equity and $300M+ in debt.

- Mission-critical problems
:
We build software that directly controls how money moves at scale.

- High bar, low ego
:
Small teams, exceptional people, real ownership.

- Speed over comfort
:
We prioritize execution, quality, clarity, and results.

- Enduring impact
:
What we’re building will define how a generation of owners runs their businesses.

We hire exceptional people who want to build hard things and see their work matter immediately. Roles are available in:
San Francisco, Miami, New York, and fully remote.

Flex is building its product marketing function from the ground up. We're looking for someone who can own how the market understands Flex — positioning, competitive narrative, and the “why us” story across our full product suite: reward card, credit card, banking, AP automation, expense management, AR/invoicing, working capital, and global payments.

This is a builder's role: you'll be the first dedicated owner of product marketing ay, that work happens through ad-hoc conversations between Product and Sales leadership — there's no formal owner, no documentation (no formal case studies, external collateral, or internal knowledge repository), no consistent process, and no one dedicated to making sure something that ships well also lands well in-market.

You're fixing this from zero, not inheriting a system someone else already built.

You’ll partner closely with Revenue Leadership (Sales, Partnerships, CS, Support), Sales Enablement, and Lifecycle Marketing to make sure the story you build actually lands in the market. That story must resonate with our target audience no matter where it surfaces: in marketing campaigns, live deals, automated customer journeys, in-app experiences, and everywhere Flex shows up to a prospect or customer. You’ll partner directly with Product early and often — bringing market, competitive, and customer signal into how we plan, sequence, and position what we ship — rather than writing about it after the fact.

• Own go-to-market for everything Flex ships. Partner with Product leadership every quarter to bring market and customer signal into roadmap planning, and work together in defining what “ready to launch” means across all stakeholders; orchestrate between Product, Lifecycle Marketing, Support, and Ops as product updates and new releases are being built; create internal content (messaging, what it is, how it works, competitive positioning, etc.),
  
  then partner with Enablement to deploy revenue enablement programming that equips the teams prior to any launch. It's critical that you're comfortable holding the line with Product when something isn't positioned well enough to ship externally yet, or when there's misalignment with Revenue leaders and customer needs.

• Own Flex's competitive positioning end-to-end. Define the ICP across each of our product lines using real data, conduct market research, and leverage Apollo call-recording data to identify why we win — then translate that internally and…