Principal Product Manager

Self Financial is a venture-backed, high-growth Fin Tech company with a mission to increase economic inclusion and financial resilience by empowering people to build credit and build savings.

We're looking for people who share our passion and are driven to tackle challenges, find solutions and make the financial space better for the communities we serve.

Our team is passionate about challenging the status quo of the credit industry by providing people accessible tools to take control of their credit. Executing on our mission requires deep collaboration across our teams to ensure our products reach the people who can benefit from them the most, particularly the 100 million+ Americans who have no or low credit.

We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

About the role

Self is looking for a Principal Product Manager to set strategy and direction for our flagship credit building product, the core of how we help people build credit and save money. This is a company-level ownership role: you'll partner directly with executive leadership to shape where the Credit Building portfolio goes over the next several years, and your calls will ripple across engineering, risk, compliance, and go-to-market.

This role is for a builder with deep product fundamentals and the judgment to operate with no net. We're looking for someone who independently diagnoses problems, sizes opportunities, and makes high-stakes calls that others build on - without needing guidance and without waiting to be asked. You'll set the bar for product craft and process across the PM organization, not just your own team, and multiply other PMs’ effectiveness through the standards and practices you establish.

You're fluent operating in a regulated environment, you bring a point of view on how AI reshapes the modern PM’s workflow and help the broader team adopt it, and you build cross-functional trust and alignment company-wide even when you don’t have formal authority over the people you need to move.

What you'll do

• Own the Credit Building vertical’s product strategy, partnering with leadership to shape portfolio-level bets, balancing growth, profitability, customer experience, and regulatory compliance
• Own KPIs and P&L for the Credit Building vertical and shape Self’s point of view on the competitive landscape in Fin Tech and consumer credit
• Translate strategy into a prioritized roadmap and clear requirements for your engineering team, while acting as a mentor and multiplier for PMs across the department
• Use quantitative and qualitative data (A/B testing, SQL, usability studies, survey data) to form and test hypotheses, and build a shared, evidence-backed vision that earns buy-in at the executive level
• Partner deeply with Risk, Compliance, Engineering, Design, Analytics, Marketing, and Operations by leading through influence
• Define how AI-assisted workflows (research synthesis, spec drafting, data exploration, prototyping) get adopted across the product organization, not just your own work

What you'll bring

• 10+ years as a Product Manager, with a track record of owning strategy for a core product with company-level business impact (ideally B2C)
• Demonstrated ability to build cross-functional alignment and drive outcomes at the executive level without formal authority
• Ability to move fluently between strategic questions ("Where is the market moving and how do we meet our customers there?") and detailed product questions ("How can we improve our success within this narrow customer segment?")
• Experience operating inside a regulated or compliance-heavy environment (fintech, banking,…