Assistant Manager, Admissions

Job Description

YOUR ACCOUNTABILITY

• Admissions (30%)
• Conduct and consolidate competitive market research (tuition fees, academic programs, and admissions incentive policies of competitor schools).
• Analyze and evaluate the collected information to propose improvements or adjustments, if necessary, to tuition structures, fee policies, and admissions incentives.
• Coordinate with the General Manager, Growth Management & SGS Campus Operations to develop weekly, monthly, annual, and stage-based admissions plans and strategies.
• Coordinate with relevant departments to develop admissions information packages (financial policies, application forms, required student documents, service information, admissions videos, brochures, leaflets, etc.).
• Develop partnerships with internal and external organizations to enhance admissions effectiveness.
• Participate in on-campus and off-campus events to provide consultations to parents and students.
• Together with Admissions Staff, provide direct, phone-based, and online consultations to new prospective parents across various platforms.
• Research parents’ needs and students’ psychology, and collect related information to support effective admissions activities.
• Support Admissions Staff in finding optimal solutions to finalize enrollment for potential parents.
• Supervise the student entry-assessment process, result of notification, and admissions documentation in accordance with the established procedures.
• Ensure CRM data accuracy and lead lifecycle tracking across all stages of the admissions funnel.
• Parent & Student Care (5%)
• Address parent inquiries related to approved school information, policies, meal services, transportation, uniforms, and other services.
• Record and transfer issues to responsible departments for follow-up.
• Guide admissions staff in responding to parents in alignment with school directions.
• Remove student pick-up/drop‑off (as requested).
• Budget Planning & Management (5%)
• Assist in developing admissions budgets aligned with event plans and departmental activities.
• Propose budgets for admissions events, fee refunds, and internal expenses; maintain records and approvals.
• Track and evaluate budget usage to ensure cost‑effectiveness.
• Admissions Reporting (10%)
• Prepare daily, weekly, monthly, and ad‑hoc reports on admissions pipelines: leads, assessments, and enrollments.
• Consolidate reports on target achievement for each admissions phase.
• Forecast pipeline performance and highlight risks & required interventions.
• Admissions Reporting (20%)
• Prepare daily, weekly, monthly, and ad‑hoc reports on admissions pipelines: leads, assessments, and enrollments.
• Consolidate reports on target achievement for each admissions phase.
• Forecast pipeline performance and highlight risks & required interventions.
• Conversation & Quality Assurance (25%)
• Monitor conversion performance at every stage of the admissions funnel (lead → assessment → offer → deposit → enrollment).
• Implement improvement actions to achieve conversion targets.
• Conduct regular quality checks on consultations, follow‑up calls, and written communication.
• Ensure consultation scripts and messaging align with UTS brand positioning and standards.
• Responsible for achieving admissions KPIs, including leads, conversions, assessments, offers, deposits, and final enrollments.
• Ensure admissions decisions comply with child safeguarding and student welfare guidelines.
• Administration & School Policy (5%)
• Attend team/department/school meetings to get updates on codes, regulations, policy.
• Comply with school handbooks as well as policy and guidance documents.
• Other reasonable task assigned by the Line Manager.

• Bachelor’s degree or higher in Business Administration, Marketing, Education, Communications, or related fields.
• Minimum 5 years’ experience in admissions or customer‑facing roles in education; at least 1–2 years in a team‑lead or managerial role.
• Preference for candidates with experience in bilingual/international schools or high‑standard service environments.
• Experience with CRM systems and data‑driven sales/admissions processes is strongly preferred.
• Strong understanding of admissions processes in the education sector.
• Basic knowledge of…