B2B Growth Marketing Manager; Paid Media & HubSpot

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Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting‑edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive.

With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.

We are looking for a growth‑focused B2B marketer with a strong foundation in paid media and marketing automation. You will drive qualified leads to our nearshore staffing solutions using paid strategies and Hub Spot automation.

• B2B Media Planning & Strategy:
  Develop comprehensive media plans targeting decision‑makers at startups and enterprises.
• Hub Spot Ownership:
  Serve as the internal subject‑matter expert, building workflows, lead scoring models, and attribution reports that connect ad spend to closed client deals.
• Market Research & Innovation:
  Conduct deep analysis to identify where our target audience consumes content and explore emerging B2B trends and new channels.
• Sales Enablement:
  Advise New Business and Account teams on budgets and strategies to support pipeline goals.
• Campaign Execution & Management:
  Oversee paid media campaigns with heavy focus on Linked In Ads (Account‑Based Marketing) and Google Ads (high‑intent search).
• Vendor Management:
  Manage relationships with external vendors or agencies to ensure alignment with our strategic vision.
• Full‑Funnel Analytics:
  Track KPIs beyond clicks – MQLs, SQLs, cost per discovery call, pipeline velocity.
• Optimization:
  Analyze data to refine audience segments and improve lead quality.
• Budget & ROI Management:
  Manage media budgets, forecast pacing, and identify cost‑saving opportunities.

• 4+ years in B2B performance marketing or media buying, preferably in Staffing, Recruiting or SaaS.
• Deep Hub Spot Marketing Hub experience (workflows, landing pages, list segmentation; integrations). Hub Spot certifications preferred.
• Paid media expertise:
  Linked In Campaign Manager and Google Ads.
• Analytical mindset: proficiency in GA4, Hub Spot Reports, Linked In Insights Tag.
• Strong communication: explain complex data to non‑marketing stakeholders.
• Self‑motivated, able to work independently in a remote environment and collaborate closely with the team.

• Competitive salary & performance‑based bonuses.
• Generous paid‑time‑off policy.
• Flexible working hours.
• Work remotely.
• Continuing education, training, conferences.
• Company‑sponsored coursework, exams, and certifications.

Being a consultant in our team is a fun, challenging, and rewarding career choice. Your contributions are valued by clients and have direct impact on their business.

You will have the opportunity to work on a variety of projects for our incredible clients, accelerating your career growth. Collaborate with modern technologies and work alongside some of the best professionals in the industry.

If you’re eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply.

Mid‑Senior level

Full‑time

Marketing and Sales | Software Development

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