Director, Lifecycle Strategy & Marketing Technology; B2B

Overview

The Mar Tech & Personalization Lead will play a critical role in driving the strategy and delivery of Smith’s marketing technology solutions. This role sits at the intersection of technology, data, marketing automation, and client strategy. The ideal candidate is both a strong operator and strategic thinker who can shape forward-thinking personalization roadmaps while overseeing the implementation of key Mar Tech platforms.

This role will ensure the successful design, delivery, and optimization of Mar Tech solutions while also contributing to Smith’s broader go-to-market strategy. A strong partnership with strategy, sales, and cross-functional leaders will be essential to define offerings, mature capabilities, and enable effective, data-driven customer engagement across the full customer lifecycle.

• Oversee the implementation of key platforms including marketing automation, customer data platforms (CDP), loyalty and personalization technologies.
• Consult and guide clients on strategy, architecture, and implementation approaches for marketing technologies.
• Contribute to the sales & solutioning process supporting the sales and account teams by defining solution strategy, approach, estimates and pricing.
• Provide subject-matter expertise in evaluating Mar Tech tools, platforms, and solution options aligned to client goals.
• Execute successful implementation, rollout, and ongoing support of Mar Tech solutions for clients.
• Lead and advise on customer lifecycle marketing strategy, including segmentation, personalization journeys, and orchestrated campaigns.
• Identify data requirements and KPIs essential to delivering measurable client project success.
• Partner with leadership to shape capability development, offering strategy, and opportunities for revenue growth.
• Contribute to case studies and client references showcasing effective Mar Tech and personalization implementations.
• Monitor industry trends to ensure Smith remains ahead of emerging tools, technologies, and best practices.
• Define and evolve customer lifecycle marketing frameworks that drive retention, expansion, and long-term customer value across key client accounts.

• Demonstrated experience leading Mar Tech implementations across automation, CDP, loyalty and personalization platforms.
• Strong understanding of data strategy, customer segmentation, and measurement frameworks.
• Proven ability to translate complex concepts into actionable strategies for both technical and non-technical audiences.
• Experience building and scaling a Mar Tech or personalization capability within an agency or consulting environment.
• Excellent client communication skills, with the ability to influence at senior levels.

• Hands-on expertise with leading platforms such as SAP Emarsys, Kalyvio, Hubspot, Salesforce Marketing Cloud, Adobe Experience Platform, Braze, Iterable, or similar.
• A track record of delivering measurable improvements in customer engagement, retention, or revenue through personalization.
• Experience creating compelling, industry-leading case studies or thought leadership in the Mar Tech space.
• Ability to identify and cultivate strategic partnerships that enhance Smith’s Mar Tech capabilities.
• A passion for innovation and continuous improvement in marketing technology.
• Smith | Commerce Reimagined. Performance Realized.

Smith goes beyond the traditional digital agency. We focus on converting our clients’ potential into performance. With over 20 years of commerce experience at our core, we bring deep expertise, coupled with an unparalleled passion for results, to every engagement. By working hand-in-hand with our clients and key partnerships with technology platforms including SAP Commerce (formerly Hybris) and Salesforce, we consistently produce commerce experiences that help brands and businesses do more than simply improve.

We help them thrive. By combining our strategic, creative, analytical, and technical capabilities, we consistently enhance customer experiences, accelerate sales, and optimize operations, enabling over 500,000 transactions every day and driving over $38 billion in annual revenue for our clients. Our unique ownership structure is based on a philanthropic foundation which allows us to focus on client outcomes before quarterly earnings reports and empowers us to make decisions focused on helping our clients with our profits enabling socially beneficial programs.

Smith has offices in Dayton, OH;
Ottawa-Gatineau, Canada; and Santiago, Chile along with our remote workforce distributed throughout the United States and Canada. We are the perform