Digital Marketing Specialist

Digital Marketing Specialist

Kimball Midwest, a national distributor of maintenance, repair, and operation products, is searching for a Digital Marketing Specialist for the Marketing Department at our Columbus, Ohio location.

• Execute and optimize customer‑facing digital marketing efforts, including revenue‑driving email campaigns and automations.
• Manage internal digital communications that support sales enablement and associate engagement.
• Lead SEO initiatives across content, technical and local optimization.
• Own and maintain CMS content within Storefront and related digital properties.
• Execute and optimize paid media campaigns aligned to marketing programs and business priorities.
• Manage social media presence and online reputation management initiatives.
• Serve as the primary day‑to‑day contact for email marketing and SEO agency partners.
• Analyze performance data to identify insights, trends, and optimization opportunities.
• Partner with the e‑commerce team on website upgrades, enhancements, and optimization initiatives.
• Support testing and rollout of website updates to ensure alignment with marketing programs and customer needs.
• Collaborate with other Integrated Marketing teams to ensure digital delivery supports program goals.
• Recommend and implement enhancements to improve reach, efficiency, and effectiveness of digital channels.
• Proof, edit, and review all materials for brand consistency, clarity, and accuracy.
• Provide post‑campaign insights and collaborate on continuous improvement of messaging and channel performance.
• Maintain channel documentation, calendars, and archives for performance tracking and audit readiness.

• Degree in Business, Business Administration, Marketing, Advertising, Communication, or similar, or equivalent work history.
• 2–4 years of digital marketing or content management experience.
• Experience working with marketing automation platforms (e.g., Hub Spot, Mailchimp) is a plus.
• Basic understanding of content management systems (e.g., Optimizely, Word Press, Shopify, etc.).
• Strong verbal and written communication skills.
• Strong problem‑solving skills.
• Ability to prioritize tasks and meet deadlines.

Onsite – Monday through Friday in the office.

We offer a benefits package that includes health, dental, and vision insurance; company‑sponsored life, optional life and disability insurance; paid parental leave;
Health Savings Accounts and Flexible Spending Accounts; a 401(k) plus company match;
Tuition Assistance;
Paid Time Off (PTO); a Dress For Your Day dress code and paid holidays.

Equal Opportunity Employer, including disability/vet. We participate in E-Verify. Participamos en E-Verify.