Content Design Manager Senior

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Content Design Manager within PNC’s Retail organization, you will support the Digital team and be based in Pittsburgh, PA, Cleveland, OH, Columbus, OH, and Philadelphia, PA.

• Support content creation and be a subject matter expert, working closely with other content designers and experience designers to apply your content design skills to an established product.
• Identify problems and craft creative content solutions that educate and empower users.
• Collaborate with other content designers to maintain and deliver content guidelines that provide consistent language and labeling across a range of touchpoints.
• Collaborate with research partners and others to test and get feedback on content and experiences.
• Help shape the role of content in the design process, and partner with product managers for legal, risk and compliance reviews.

• 1‑2 years working in UX with foundational understanding of best practices and principles.
• Experience working on user journeys (happy paths, sad paths, error states, etc.).
• An online portfolio, writing samples or published work.
• Experience in or an understanding of agile development processes.

• Lead content vision and strategy for digital experiences in partnership with design, product management, and technology leaders.
• Oversee strategy on delivering an engaging, consistent, and accessible experience to our audiences.
• Lead creative and holistic thinking across diverse product releases, platforms, and devices.
• Deliver a UX content vision, along with a plan for evolutionary, iterative updates that implements the larger vision over time.
• Lead UX content design reviews and review deliverables from content designers.
• Mentor and develop leaders among the team.
• Advise on strategy for integrating writing and content strategy into the digital product development process in partnership with design, product management, and technology leaders.

• Customer Focused – Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk – Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
• Include Intentionally – Cultivates diverse teams and inclusive workplaces to expand thinking.
• Live the Values – Role models our values with transparency and courage.
• Enable Change – Takes action to drive change and innovation that will transform our business.
• Achieve Results – Takes personal ownership to deliver results and empowers and trusts others in decision making.
• Develop the Best – Raises the bar with every talent decision and guides the achievement of all employees and customers.

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licenses needed to be successful in this position.

• Agile Web Development
• Business Requirements Documentation (BRD)
• Data Visualization
• Digital User Experience
• Employee Engagement
• IT Architecture
• Java Script
• Wire framing

• Copywriting and Editing
• Creativity
• Decision Making and Critical Thinking
• Design Thinking
• Effective Communications
• Group Facilitation
• Influencing
• Planning:
  Tactical, Strategic, Product Development Life Cycle, User Experience Design

Roles at this level typically require a university/college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry experience is typically 8+ years. At least 5 years of prior management…