Search Engine Marketing Buyer

About Hart

Hart is a full-service, independent brand transformation agency that creates growth for middle-market companies in the new experience economy. For over 60 years, Hart has been a valued strategic and creative partner to brands aiming to reach higher. Our promise of Every Day Greater™ is an outgrowth of our distinctive capability to move audiences from apathy to advocacy by designing and deploying empowering, unified brand experiences.

Join us in our never-ending quest to move brands to better places for a better world.

SUMMARY

Part of the Performance Marketing team, this role is responsible for day-to-day stewardship of multiple search campaigns. They own the process from inception to completion, including building campaigns in various digital platforms (search, social & programmatic), monitoring & optimizing paid media buys and developing reports and analyses to enable implications/action plans.

The right candidate will love data, be eager to learn and grow while also striving to understand the changing digital media landscape.

RESPONSIBILITIES

Search Engine Marketing

• Own all aspects of paid search campaign management, including structure design, keyword development, ad copy creation, budget pacing, bidding strategies, optimization, and reporting.

• Develop, implement, and manage campaigns within Google Ads, Microsoft Ads, and other SEM platforms.

• Monitor daily campaign performance, identify trends, and adjust bids and budgets to improve KPIs (CTR, CVR, CPA, ROAS).

• Collaborate with Analytics and Account teams to define and align key performance indicators and campaign objectives.

• Conduct ongoing A/B testing of ad copy, landing pages, and bidding strategies to drive continuous performance improvement.

• Leverage Google Ads scripts, automated rules, and platform integrations to enhance optimization and reporting efficiency.

• Build, maintain, and enhance dashboards in tools such as Google Looker Studio (Data Studio) or Tableau to visualize search performance.

• Perform competitive and keyword research to identify growth opportunities and inform strategic planning.

• Work with Analytics and Tagging systems to ensure accurate tracking implementation, campaign tracking, and conversion measurement.

• Stay current with SEM trends, algorithm changes, beta opportunities, and platform updates within the Google Marketing Platform ecosystem.

• Document campaign setup and optimization processes according to Hart's internal taxonomy and quality assurance standards.

Search Engine/Answer Engine Optimization

• Support Hart's SEO and emerging AEO (Answer Engine Optimization) practice by assisting with audits, tracking, and implementation.

• Perform basic technical SEO audits to identify crawlability, metadata, and indexing issues.

• Conduct keyword and topical research to identify content opportunities.

• Provide website content, metadata, and linking recommendations to improve visibility in both traditional and AI-driven search results.

• Help build and maintain SEO reports and compile monthly performance summaries for clients.

QUALIFICATIONS

• Bachelor's Degree in Marketing, Business, Analytics, or related field.

• 1-2 years of hands-on experience managing Google Ads and Microsoft Ads campaigns.

• Strong understanding of keyword strategy, match types, Quality Score, ad rank, and conversion optimization.

• Proficiency with Google Ads Editor, Google Analytics 4, Tag Manager, and Looker Studio.

• Advanced Excel skills; scripting (Google Ads Scripts) is a plus.

• Experience managing budgets and pacing within multi-account structures (MCC).

• Google Ads and/or Microsoft Advertising certifications preferred.

• Analytical thinker with a passion for using data to drive decisions and performance improvements.

• Ability to manage multiple campaigns simultaneously in a fast-paced, collaborative agency environment.

Personal skills + character traits

• You enjoy the creative atmosphere and energy a modern agency setting provides.

• You have very strong interpersonal skills and top-notch verbal and written communication skills.

• You can empathize with clients, partners, and stakeholders in politically challenging environments and work well…