Digital Visibility Manager - Search and AI Optimization

We are more than a health system. We are a belief system. We believe wellness and sickness are both part of a lifelong partnership, and that everyone could use an expert guide. We work hard, care deeply and reach further to help people uncover their own power to be healthy. We inspire hope. We learn, grow, and achieve more – in our careers and in our communities.

Job Description

Summary:

The Digital Visibility Manager will lead Ohio Health’s search, AI driven discovery, and digital brand presence strategy—ensuring strong visibility wherever consumers search for health information. This includes traditional search engines, emerging AI answer platforms, and cross channel environments.

This role is responsible for maximizing Ohio Health’s overall brand search visibility, authority, and digital footprint, blending technical SEO, AI optimization (AEO/GEO), paid search strategy, local listings (Google Business, etc.), and review generation to ensure our 1,600+ providers and 500+ locations are the first choice for patients. The Visibility Manager partners closely with various internal teams across the organization and external agencies to ensure Ohio Health’s expertise is discoverable, trusted, and accurately represented across evolving search and AI ecosystems.

Responsibilities And Duties:

Key Responsibilities
1. 50% Search Visibility Orchestration (SEO / AEO / GEO)
AI Search & Visibility Strategy:
Lead the enterprise Generative and Answer Engine Optimization (GEO/AEO) strategy to ensure Ohio Health hospitals and providers are consistently cited by AI-driven search engines and LLMs.Technical & Content Optimization:
Partner with Web Ops, Content, Media, and Brand Journalism to optimize site architecture, structured data, Core Web Vitals, and AI-ready content across , Careers, and blog properties.

AI Visibility Roadmap & Governance:
Own a multi-year AI Visibility Roadmap, defining technical standards, schema strategy, KPIs, and governance to shift from keyword-based SEO to entity-centric optimization for generative search.

Measurement, Expertise & Partnerships:
Establish AI share-of-voice and KPIs, act as the internal SME on AI search evolution, and manage external AI agency and technology partners.
2. 25% Paid Search (SEM) & Performance Marketing Direct the strategy for high-intent paid search campaigns

Manage budgets across service lines to drive patient acquisitions and appointment bookings.

Utilize A/B testing for landing pages to optimize conversion rates specifically for healthcare journeys.

Manage relationships with paid search agency.
3. 25% Local Listings and Reputation Management Develop and execute strategies to strengthen Ohio Health’s online presence across directories and review sites, including regular audits to ensure accuracy, reputation health, and continuous improvement.

Monitor online reviews and sentiment related to Ohio Health’s brand and service. Manage Reviews Partner agency to ensure they respond promptly and accurately to reviews.

Collaborate with the Patient Experience team to architect a unified feedback loop that drives third-party review volume without compromising the integrity or response rates of internal patient satisfaction surveys.

Establish a comprehensive sentiment reporting framework that tracks third‑party review growth, star ratings, and internal survey response rates, enabling care site leaders to drive operational action, accountability, and patient acquisition.

Minimum Qualifications:

Bachelor's Degree Additional

Job Description:

BS or BA or equivalent work Experience5-7 years of Digital Marketing Experience Experience managing and optimizing digital marketing channels, especially SEM/SEO and local search.

Experience with Campaign Measurement including KPI development.

Experience working with or in agencies.

SPECIALIZED KNOWLEDGE Up-to-date understanding of digital marketing channels and ability to develop and share best practices, standards, guides, and toolkits to ensure optimal use of channel mix.

Proven experience as SEO/SEM Manager or similar role Proven ability to develop, oversee and optimize integrated digital campaigns, multi-touch attribution, and cross-channel ad…