Consumer Bank Marketing Oversight Executive Director, Consumer Bank Marketing

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Category:
Process Management

Job Schedule:

Full time

Posted Date: T20:14:05+00:00

Job Shift: Day

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Serve as the first line of defense leader owning operational oversight, governance, and compliance readiness across day-to-day marketing execution and the marketing tool ecosystem. Help strengthen the control environment through data-driven monitoring, disciplined procedures, and change governance, partnering closely with Compliance, Legal, Risk & Controls, Technology, and Internal Audit.

As an Executive Director within Consumer Bank Marketing, you will own the departmental operational oversight and governance, including the controls and compliance readiness agenda across day-to-day marketing execution and the marketing tool ecosystem. You will serve as the Marketing first line of defense leader-strengthening the control environment through data-driven monitoring, disciplined procedures, effective change governance, and strong partnership with Compliance, Legal, Risk and Controls, Technology, and Internal Audit

Job Responsibilities

* Build and sustain a scalable control framework across channels and campaigns; lead deep dives and targeted risk assessments across end-to-end workflows (intake → targeting → content → approvals → deployment → measurement); assess incidents, perform root cause analysis, and drive sustainable remediation; and ensure preventive and detective controls are appropriately designed and operating effectively.

* Partner with Compliance/Legal to support adherence to marketing and communications requirements (e.g., approvals governance, documentation/evidence, record retention, privacy/data use, complaints); own and maintain Marketing policies, procedures, standards, and playbooks embedded into execution.

* Coordinate audit, compliance reviews, and regulatory engagements for Marketing (walkthroughs, evidence gathering, responses); manage findings and action plans to closure with clear governance, escalation, and senior reporting.

* Establish control testing and monitoring routines; develop standardized control metrics and executive-ready reporting; leverage analytics tools (e.g., Tableau, Adtrax, or similar) to identify trends and drive process/control improvements.

* Provide governance for the marketing tool stack, including access/entitlements hygiene, cybersecurity and data-use alignment, SOPs, and operational monitoring; lead tool development and enhancement leveraging AI applications to strengthen controls, streamline workflows, and improve reporting/insights; and drive automation and continuous improvement in partnership with Technology and cross-functional stakeholders.

* Serve as a thought leader and hands-on partner advancing customer engagement and marketing transformation through data-driven insights, tools, and AI-while upholding strong risk and control standards and streamlining operational processes-to deliver more personalized customer experiences, improve the marketer experience, accelerate speed to market, and drive measurable business results.

* Oversee core operational routines tied to risk and control health (intake/triage, approvals governance, evidence capture, incident tracking, operational reporting); clarify ownership through RACIs, runbooks, and measurable performance standards.

Required qualifications, capabilities and skills

* 10+ years in financial services or related industry with experience in controls, audit, operational risk, compliance, governance, or operational excellence (marketing/digital/platform experience preferred), including proven capability to lead a high performing team across a broad range of diverse work responsibilities.

* Experience supporting marketing in a regulated environment (digital marketing, paid media, email, web/mobile, social, content publishing) and familiarity with key marketing risk areas (content governance, claims substantiation, customer communications controls, privacy/consent, data lineage, vendor/agency oversight, cybersecurity/identity controls).

* Strong knowledge of control frameworks, issue management, and change governance, with excellent stakeholder management and relationships and senior-level communication skills.

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