Director of SEO & AI Search

At Postali, our work is rooted in a simple belief: when our clients succeed, we succeed. Since 2009, we've helped law firms across the country grow through thoughtful, strategic marketing tailored to real business goals. We're proud to have been recognized as one of Columbus Business First's Best Places to Work, a reflection of the collaborative, growth-oriented culture we've built and the long-term relationships we've fostered with both our clients and team members.

Search is changing faster than it has in two decades. Google's AI Overviews and AI Mode, along with ChatGPT and Claude, are reshaping how people find and choose a lawyer. Most agencies are still trying to figure out what that means. We are actively building for it.

Our team is investing heavily in AI, automation, and new ways of delivering results for our clients. We believe the future belongs to organizations that combine human expertise with intelligent systems, and we're looking for someone who wants to help build that future. If you're excited by experimentation, systems thinking, and the opportunity to shape how SEO works in an AI-first world, you're the right candidate.

This is a position based in Columbus, Ohio. We believe collaboration is strongest when our team works together in person, but we are open to a hybrid arrangement for the right senior candidate.

The SEO & AI Search Director owns search performance for our law firm clients across three tracks (organic, Google Maps and local, and AI-answer visibility), and leads the design and day-to-day operation of the agentic AI workflows that power all three. It is a hands-on, build-it role that blends three skill sets: a modern SEO and GEO strategist, an AI-workflow engineer, and a team leader.

You will work alongside an AI agent system that can diagnose a client, analyze competitors, draft on-site and content fixes, and assemble citation and reporting work. Your job is to engineer those workflows, supply the expert judgment and approvals the agent cannot, and turn the output into rankings and leads. You will also lead and mentor our SEO team and partner closely with content, design, development, and account management.

Own performance across three tracks, each with its own workflow and measurement:
Organic (Ahrefs and Google Search Console), Google Maps and Local (Google Business Profile, citations and NAP consistency, reviews, Bright Local), and AEO/GEO (being the cited answer in AI Overviews, ChatGPT, and Claude, measured by AI share of voice and citation share).

Continuously improve our agentic SEO workflows: the step-by-step "skills" the AI follows, its connections to our tools (Ahrefs, Bright Local, Search Console, Word Press, Wrike, Notion), the prompts and quality checks, and the automations and scheduled tasks. You decide how the work should be done, then make the system do it reliably.

Be the human in the loop. Review and approve the agent’s recommendations, content, and on-site changes before anything goes live; authorize link and citation spend against client budgets; sign off on attorney-advertising and E-E-A-T compliance; and promote changes from staging to production.

Run the diagnosis, action, and measurement loop for each client: find why rankings and leads have softened, pinpoint the recoverable money keywords, fix on-site and content, and prove the recovery.

Lead deep competitor analysis in Ahrefs (content gaps, backlink and link-intersect gaps, domain-rating trajectory) and turn it into a prioritized plan.

Own the link and citation program on a register-to-achieve model (legal directories, bar and chamber and association memberships, sponsor ships, awards, and citations), managed within budget, with renewals, credentials, and NAP consistency tracked in our system of record.

Audit and correct the tracking setup. Reconcile the keywords and configurations across Wrike, Bright Local, Ahrefs, and our documentation, and fix outdated or incorrect targets rather than trusting what is already there.

Define and report the metrics that matter, including new ones for AI visibility where traditional metrics fall short, and tie ranking movement back…