Digital Strategy Manager: Chicago or Columbus

Description Digital Strategy Manager (Website & Conversion Optimization)

The Digital Strategy Manager is responsible for driving measurable improvements in website performance and customer conversion through data‑driven strategy, experimentation, and continuous optimization. This role focuses on the end‑to‑end digital funnel—from traffic entry through conversion—partnering closely with marketing, product, digital, analytics, and brand to improve customer experiences and business outcomes. This role blends strategic thinking, hands‑on optimization, experimentation rigor, and performance management, with a strong bias toward action and measurable impact.

• Website & Conversion Funnel Optimization – Own and optimize key website conversion funnels (e.g., acquisition, engagement, application, enrollment, lead capture). Identify friction points and drop‑offs across journeys and prioritize opportunities to improve conversion, efficiency, and customer experience. Partner with UX, content, and development teams to design and implement improvements that drive measurable results.
• Experimentation & Testing – Lead a structured experimentation roadmap across website pages, journeys, and experiences (A/B, multivariate, and iterative testing). Develop clear hypotheses, success metrics, and test designs grounded in customer behavior and business objectives. Analyze test results, translate insights into recommendations, and scale winning experiences.
• Performance & Analytics – Define and monitor key performance indicators (KPIs) tied to website effectiveness, funnel performance, and conversion outcomes. Use qualitative and quantitative data (analytics, session replay, customer feedback, research) to inform strategy and prioritization. Regularly report performance, insights, and optimization impact to stakeholders and leadership.
• Strategy & Cross‑Functional Partnership – Translate business goals into actionable digital strategies and optimization plans. Collaborate with marketing, product, analytics, technology, legal/compliance, and risk partners to execute changes efficiently and responsibly. Influence prioritization decisions through clear business cases, data, and customer‑centric thinking.
• Continuous Improvement & Best Practices – Stay current on trends, competitive landscape, digital optimization, experimentation, and conversion best practices. Contribute to evolving standards, frameworks, and playbooks for website performance and experimentation. Champion a culture of testing, learning, and continuous improvement.

• At least 7 years of experience in digital strategy, website optimization, growth, or performance marketing roles.
• Bachelor's Degree (preferred).

• Demonstrated success improving website and funnel conversion through data‑driven optimization and experimentation.
• Strong experience with web analytics and experimentation platforms (e.g., Adobe Analytics, Adobe Target, or similar).
• Proven ability to translate insights into clear recommendations and measurable outcomes.
• Excellent communication and stakeholder management skills.
• Experience working in regulated or complex enterprise environments.
• Familiarity with UX principles, CRO methodologies, and customer journey mapping.
• Experience partnering with agile or product delivery teams.
• Background in financial services, e‑commerce, or high‑consideration digital experiences.

Huntington is an Equal Opportunity Employer.

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