Lead Counsel, Digital Marketing & Ad Tech

Lead Counsel, Digital Marketing & Ad Tech

Hub locations:
Atlanta, GA;
Columbus, OH;
Dallas, TX (Corp HQ)

Hybrid/Remote/Onsite:
Hybrid position

McKesson seeks an experienced Digital Marketing & Ad Tech lawyer to serve as the lead attorney supporting digital advertising technologies, marketing compliance, and consumer protection matters. This role will provide strategic, practical, and business-oriented advice to our Brand and Marketing teams and partner closely with technology and compliance functions. The Digital Marketing & Ad Tech lawyer will play a key role in enabling compliant innovation in programmatic advertising and data-driven marketing while safeguarding McKesson's reputation.

• Provide legal advice on advertising, promotions, and marketing communications for digital, social media, mobile, influencer, and omnichannel campaigns, including the use of AI-enabled and automated marketing tools.
• Provide legal guidance and recommendations regarding AI-generated marketing content, including disclosures, transparency, bias, synthetic media, and claims substantiation.
• Advise stakeholders on the legal, privacy, and regulatory implications of advertising and marketing technology platforms, including cookies, pixels, SDKs, tracking technologies, CMPs, CDPs, personalization engines, and measurement solutions.
• Counsel on compliance with FTC regulations, state and federal consumer protection laws, and platform-specific advertising and data use policies.
• Provide guidance on marketing use cases involving health-related, sensitive, or regulated data, including coordination with HIPAA and Privacy teams where applicable.

• Support the lawful use of customer data platforms, audience segmentation, targeting strategies, analytics, and measurement tools, in coordination with Privacy, Data Governance, and Technology teams.
• Provide guidance on consent management, preference centers, tracking disclosures, and related governance frameworks.
• Advise stakeholders on third-party data licensing, data clean rooms, analytics environments, and data-sharing arrangements, including contractual, privacy, and risk considerations.
• Negotiate and draft agreements with ad networks, publishers, agencies, and data providers, addressing data usage rights, brand safety, compliance obligations, and liability allocation.
• Partner with Technology, Brand and Marketing, Data Governance, Privacy, and Compliance to evaluate and responsibly deploy emerging technologies used in marketing and digital experiences, including AI-driven tools.
• Collaborate with Compliance to advise on and contribute to the development and operationalization of AdTech compliance frameworks, including policies, training, monitoring, and risk controls.

• Act as a proactive, solutions-oriented partner to marketing and technology teams, balancing legal risk with business objectives and enabling compliant innovation in programmatic and data-driven marketing.
• Monitor developments in advertising, privacy, AI, and consumer protection laws and advise on necessary updates to company practices and policies.
• Deliver training and guidance to internal stakeholders on digital marketing, AdTech, and AI-related legal risks and best practices.
• Proactively identify and mitigate intellectual property risks in digital marketing and AdTech initiatives and provide support for traditional marketing campaigns as needed.
• Escalate enterprise-level decisions as appropriate and independently resolve issues within defined scope.

Minimum Requirements

• 7+ years as a practicing attorney with firm and/or in-house experience.
• Significant experience in advertising technology, privacy, consumer protection, and marketing law.
• Member of a U.S. state bar in good standing.
• Demonstrated comfort independently leveraging AI tools to enhance efficiency, insight, or output in day-to-day work.

Education

Bachelor's degree from an accredited institution. Juris Doctor (JD) degree from an accredited law school.

Must be authorized to work in the US. Sponsorship is not available for this position.

Base pay range: $164,600 - $274,400.

McKesson offers a competitive compensation package as part of its Total Rewards, including performance-based bonuses and long-term incentive opportunities.

McKesson provides equal employment opportunities to applicants and employees, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other legally protected category. For additional information on McKesson's full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page. McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job…