Business Analytics Lead- Digital Analytics

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued, and have an opportunity to contribute to the company’s success. As a Business Analytics Lead within PNC’s Digital
- Retail organization, you will be based in Pittsburgh, PA;
Philadelphia, PA;
Cleveland, OH;
Columbus, OH;
Austin, TX;
Dallas, TX; or New York, NY.

This is an in‑office position, requiring you to be in the office five days a week.

This role requires expertise in Adobe Analytics; you will use your strong analytical skills to understand and interpret data, and make adjustments or recommendations based on your findings.

You will be responsible for defining tagging strategy, implementation through our tag management system, developing detailed implementation requirements, writing documentation, testing, and training.

Candidates should have experience with both Web SDK and Adobe Experience Platform Mobile SDK implementations. You will create reports using Adobe Analytics, Adobe Customer Journey Analytics, Excel, PowerPoint, and Tableau to share key findings and insights.

The ideal candidate will have the following skill sets:

• Expert experience with Adobe Analytics is required; experience with Adobe Customer Journey Analytics is preferred.
• Experience with Adobe Data Collection Tags (Adobe Launch) and Adobe Experience Platform (schemas, data streams, datasets) is required.
• Experience with other Adobe Experience products (such as Target, Audience Manager, and RT‑CDP) is preferred.
• Intermediate level of SQL and at least intermediate experience with Excel/PowerPoint.
• Intermediate level of JavaScript, HTML, and CSS knowledge is required.
• Experience with tag auditing software, such as ObservePoint, is a plus.
• Strong quantitative, analytical, and problem‑solving skills.

• Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data‑driven solutions; serves as mentor to more junior employees.
• Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product/solution development.
• Determines the optimal analytic approach and supports development, implementation, and enhancements.
• Assists peers with guidance on analytic approaches related to more complex solutions.
• Conceptualizes, develops, and continuously optimizes analytical solutions for business leadership to enable data‑driven decision making.
• Analyzes results and makes recommendations for key business partners and senior management, and communicates conclusions from complex analytical solutions to a wide range of audiences.

• Customer Focused – Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions.
• Managing Risk – Assesses and effectively manages all risks associated with their business objectives and activities to ensure adherence to PNC’s Enterprise Risk Management Framework.

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for this role. Roles at this level typically require a university/college degree, with 5+ years of industry‑relevant experience. Specific certifications are often required; in lieu of a degree, a comparable combination of education, job‑specific certification(s), and experience (including military service) may be considered.

Analytical Thinking, Business Intelligence (BI), Concept Development, Data‑Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning.

Analytical Thinking, Business Acumen, Business Analytics, Consulting, Decision Making and Critical Thinking, Effective Communications, Emerging Technologies.

Roles at this level typically require a university/college degree,…