Marketing Data Scientist Vice President - Consumer Bank

Are you a data scientist who thrives at the intersection of advanced analytics, business strategy, and measurable impact? At JPMorgan

Chase, we believe the best insights don't just inform decisions - they transform them. Join a team where your work directly shapes how one of the world's largest financial institutions acquires and retains customers, and where your career can grow alongside the impact you create.

As a Data Scientist Lead at JPMorgan

Chase within Consumer & Community Banking Data & Analytics, you will sit at the engine that powers Chase with insights - driving strategy and innovation for Consumer Bank marketing campaigns. You will lead analytics that quantify the effectiveness of marketing investments, optimize multimillion-dollar spend decisions, and influence future campaign strategy through rigorous statistical and business-focused evaluation. This role offers significant learning, collaboration, and mobility opportunities for career development and future growth.

• Lead business- and finance-facing evaluation of customer acquisition quality and portfolio investment optimization, partnering closely with finance stakeholders to translate data into actionable strategy

• Design and execute geo-based incrementality test reads to support a robust and extensive incrementality testing framework

• Develop, maintain, and evaluate present value models to support deposit marketing investment decisions and ROI-based portfolio optimization

• Consult on experimental design and data collection strategies, collaborating with stakeholders and cross-functional data and analytics teams to develop innovative analytical approaches

• Interpret and present analytical results, findings, and recommendations to senior management and business partners with clarity and precision

• Provide leadership and mentorship to junior data scientists across the Consumer Bank Marketing Analytics organization, fostering a culture of rigor and continuous learning

• Participate in innovation projects to advance the team's analytical capabilities and drive adoption of more sophisticated methodologies

• Maintain a rigorous controls environment to ensure the accuracy, integrity, and timeliness of analytical outputs

• Collaborate with data professionals across Consumer Bank Marketing Analytics and Test Design teams, championing an inclusive and high-performing team environment

• Formal training or certification on data science concepts and 5+ years applied experience

• Bachelor's and Master's degree in a quantitative discipline such as Data Science, Analytics, Mathematics, Statistics, Physics, Engineering, Economics, Finance, or a related field

• 5+ years of experience applying statistical methods to real-world business problems

• 5+ years of hands‑on experience with SQL and at least one analytical programming language, such as Python or R

• Experience in finance to support budgeting, forecasting, and ROI and cost‑benefit evaluation for business initiatives

• Hands‑on experience with A/B and incrementality testing methodologies, including experimental design, statistical significance evaluation, and translating test results into business recommendations

• Demonstrated experience using AI‑assisted development tools such as Git Hub Copilot, Claude Code, or similar AI coding assistants to accelerate analysis and code development

• Experience with data visualization techniques for analysis and executive‑level presentation

• Superior written and verbal communication skills, with demonstrated ability to present complex findings concisely and effectively to all levels of management and cross‑functional partners

• Experience in marketing analytics, with a focus on consumer banking, deposits, or financial services

• Proficiency with Tableau or comparable business intelligence and visualization platforms

• Demonstrated ability to operate independently on unstructured problems, applying a growth mindset and intellectual curiosity to drive innovation

• Strong organizational skills with the ability to manage and prioritize multiple work streams simultaneously

• Proven ability to build…