Decision Analyst: Onsite

Senior Data Analyst, Public Website Performance

This position is available to be filled at any Huntington corporate office location.

In this role, you will be the dedicated analytics partner for the public website, helping Marketing and Digital teams understand how visitors find, engage with, and convert through our digital experiences.

You will turn digital behavior, marketing performance, and customer journey data into clear business recommendations that improve acquisition, engagement, conversion, relationship growth, and the overall public website experience.

Why This Role Stands Out

• Shape public website strategy – Your insights will help prioritize the experiences, content, tests, and journeys that drive customer acquisition and engagement.
• Connect engagement to business outcomes – You will measure how traffic sources, content, and digital journeys influence account openings, applications, fundings, deposits, and relationship growth.
• Own ambiguous performance questions – You will move from broad business problems to structured analysis, clear findings, and practical recommendations.
• Influence across functions – You will work closely with Marketing, Product, UX, Technology, and Analytics partners to improve public site performance.
• Tell the story behind the data – You will translate complex analytics into executive-ready narratives that help leaders make decisions.

What You'll Do

• Partner with Marketing, Product, UX, Technology, and Analytics teams to define public website performance questions, success metrics, and priorities.
• Analyze customer acquisition, engagement, conversion, retention, cross-sell, and relationship growth across public website journeys.
• Measure key funnel outcomes, including visitor-to-application, application starts, application completions, account openings, account fundings, and deposit growth attribution.
• Conduct funnel, behavioral, and journey diagnostics to identify drop-off, friction, abandonment, navigation patterns, content engagement, and opportunities to improve conversion.
• Translate analytics findings into recommendations that improve customer experience and business performance.
• Develop clear, executive-ready stories that explain what is happening, why it matters, and what actions the business should take.

What You Bring

• Communication and storytelling strength with the ability to turn data, dashboards, and complex analyses into clear recommendations and executive-ready narratives.
• Business and marketing acumen, including an understanding of how marketing efforts drive customer acquisition, engagement, conversion, and business growth.
• Banking product familiarity, including consumer and business banking products such as checking, savings, deposits, lending, and digital banking experiences.
• Analytical problem solving and experimentation mindset with the ability to define the right question, structure ambiguous problems, identify root causes, and recommend practical next steps.
• Digital performance analytics experience across funnels, traffic sources, campaigns, landing pages, audience segments, customer journeys, and conversion outcomes.
• Stakeholder management and collaboration with the ability to build trusted relationships across Marketing, Product, UX, Technology, and Analytics teams.
• Technical fluency with large datasets, SQL, Python or R, business intelligence tools, and digital analytics platforms.
• Curiosity and learning agility with a desire to understand customer behavior, market trends, emerging search capabilities, and new digital measurement approaches.

The Impact

Your work will help improve:

• Public website engagement, usability, and content effectiveness
• Customer acquisition, application starts, completions, account openings, and fundings
• Channel performance, attribution, and acquisition efficiency
• Conversion rate optimization, testing effectiveness, and personalization performance
• Customer journey visibility across traffic sources, products, devices, and audience segments
• Leadership decision-making through clearer performance storytelling and actionable recommendations

Basic Qualifications:

• Bachelor's degree in Business, Economics, Decision Sciences, Statistics, Operations…