Associate Digital Marketing Manager

Overview

Welcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.

In January 2023, TELUS Digital acquired Willow Tree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions. With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas:
Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering. From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company.

Our Associate Digital Marketing Manager is an integral part of our Digital Marketing team at TELUS Digital. This role will have the option to be in a Work From Near (Hybrid
- Tuesday, Wednesday, Thursday) capacity based out of the Columbus, OH office.

As an Associate Digital Marketing Manager, you’ll support complex business/technical integrations and impact our clients’ products through data-driven decisions. You’ll be an integral part of helping our clients meet their business goals as we launch their digital marketing campaigns!

• You’ll support complex strategy and execution projects across a variety of client apps and tools in the Mar Tech landscape, such as Braze, Adobe Experience Platform, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh
• You’ll help provide ongoing coaching and mentorship through documentation and training
• You'll collaborate on discovery engagements to learn our clients’ business goals and determine their optimal marketing tech stacks and tactics
• Drive client success and satisfaction by joining ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics, and data reporting to demonstrate ROI
• You’ll provide feedback to internal teams on creative asset and content development
• Resolve a wide range of customer inquiries from basic education to technical operations
• Develop and launch multi-channel marketing strategies to improve engagement, conversion, and retention metrics
• Collaborate with technology vendors to develop customized marketing solutions for clients
• Analyze integrated marketing performance by audience segment and make adjustments to optimize customer experience, personalization, and relevance

• 1- 2+ years of professional experience in a client-facing marketing strategy role
• Demonstrated proficiency in deploying campaigns in Braze and other customer engagement platforms
• Experience successfully developing and supporting multi-phase projects with diverse stakeholders
• You’ve collaborated on diverse, cross-functional teams
• Excellent written and verbal communication skills
• Proficient in HTML/CSS for emails, landing pages, content cards, and in-app messages
• You’ve successfully planned and deployed integrated digital marketing or communications campaigns to drive acquisition, increase retention, or improve customer long-term value
• Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc.
• You can present…