Solutions Architect – MarTech & CRM Platforms

About SH/FT

Shift Paradigm is an execution-led strategic consultancy that bridges the gap between enterprise strategy and technical reality. We partner with Fortune 500 brands and emerging leaders to solve the inherent complexity of modern digital marketing. As partners to the world’s leading Mar Tech platforms, including Adobe, Salesforce, Optimizely, and Braze, we deploy integrated experts across data analytics, marketing strategy, technology development, engineering, and revenue operations to ensure our clients’ tech stacks don't just exist, but perform.

Shift is seeking an experienced Solutions Architect to lead the design and delivery of enterprise-scale customer experience platforms spanning marketing technology and CRM ecosystems. This role architects how content, personalization, customer data, and sales and service processes work together across a client’s technology landscape. Adobe Experience Cloud is a core pillar of this ecosystem, but the role is not Adobe-exclusive: it also covers Salesforce and other CRM platforms, the processes they support, and the integration architecture that connects them.

The ideal candidate translates business goals into scalable, multi-platform technical architectures and leads cross-functional teams through modernization initiatives spanning cloud migration, personalization, analytics, experimentation, CRM process design, and composable architecture.

• Architect enterprise customer experience solutions that span marketing technology and CRM, with Adobe Experience Cloud as a key—but not exclusive—pillar of the platform strategy
• Design end-to-end customer data and process flows across CRM (e.g., Salesforce) and Adobe Experience Cloud, ensuring consistent customer profiles and journeys across systems
• Translate client business goals into scalable, secure technical architectures spanning content management, personalization, analytics, customer data, and CRM-driven sales and service processes
• Evaluate and recommend the right platform or tool for a given capability based on client needs, rather than defaulting to a single-vendor solution
• Lead cross-functional teams through modernization initiatives, including cloud migration, composable architecture adoption, CRM process redesign, and platform consolidation
• Design integration architecture (APIs, iPaaS such as Mule Soft, and event-driven patterns) connecting CRM, Mar Tech, DAM, and analytics platforms
• Guide integration of Adobe Assets and Dynamic Media, and CRM content/asset workflows, into modern authoring and delivery experiences
• Serve as a technical advisor on multi-million-dollar digital transformation engagements, partnering with client stakeholders, delivery teams, and Adobe and Salesforce (or equivalent) account teams
• Establish and evangelize architectural best practices, reusable patterns, and governance standards across engagements and across platforms
• Mentor engineers and consultants on multi-platform architecture and implementation patterns

• 8+ years of experience designing and delivering enterprise-scale customer experience platforms, spanning both marketing technology and CRM ecosystems
• Deep, hands-on architecture expertise with Adobe Experience Cloud (AEM as a Cloud Service, Edge Delivery Services, Adobe Experience Platform, Customer Journey Analytics, Adobe Target, Real-Time CDP, Launch/Web SDK, Assets & Dynamic Media)
• Hands-on architecture experience with Salesforce (e.g., Sales Cloud, Service Cloud, Marketing Cloud/Account Engagement) or a comparable CRM platform
• Experience designing integration architectures that connect CRM, Mar Tech, and data platforms, including APIs, iPaaS (e.g., Mule Soft), and…