Director of Digital Marketing

Director of Digital Marketing ABOUT THIS ROLE

As the Director of Digital Marketing at KIBO, you will own the strategy and execution of KIBO's digital demand engine, with a primary focus on creating qualified pipeline and accelerating revenue growth.

This is a hands-on leadership role for a digital marketer who is obsessed with what's next. AI is rapidly changing how buyers search, discover, research, and evaluate technology companies, and we are looking for someone who wants to stay ahead of that change — not react to it.

You will lead KIBO's digital acquisition strategy across SEO, AEO/GEO, SEM, paid search, paid social, website conversion, account-based marketing, marketing automation, and digital analytics. You will be expected to continuously experiment with emerging AI tools and new approaches to search and digital discovery, determine what actually works, and rapidly put those learnings into practice.

This is a role for an innovator, early adopter, hands-on contributor, and leader who is comfortable moving between strategy, analytics, experimentation, and execution.

Ultimately, you will be accountable for building a measurable digital marketing engine that creates engagement with the right accounts, generates qualified opportunities, and contributes directly to pipeline and revenue.

KIBO is a modern commerce and Order Management platform helping B2B and B2C organizations simplify complex commerce operations and deliver better customer experiences.

KIBO brings Commerce, Order Management, AI Search, and Agentic Commerce together on a modern, composable architecture. Our technology helps organizations connect customer experiences with real-time inventory, order orchestration, fulfillment, and intelligent automation.

KIBO has been recognized as a Leader in The Forrester Wave™:
Commerce Solutions, Q3 2026 and a Leader in The Forrester Wave™:
Order Management Systems, Q1 2025.

Companies including Ace Hardware, Zwilling, Jelly Belly, Nivel, and Honey Birdette trust KIBO to power critical commerce experiences.

By joining KIBO, you will become part of a global team working in a remote-friendly environment where experimentation, speed, customer obsession, and continuous learning matter.

• Own KIBO's digital demand strategy, with accountability for qualified pipeline generated and influenced through digital channels.
• Lead and personally engage in SEO, AEO/GEO, SEM, Google Ads, paid social, Linked In advertising, content syndication, retargeting, website conversion, and other digital acquisition programs.
• Build KIBO's strategy for the rapidly changing world of AI-driven search and discovery, including how KIBO appears across traditional search engines, AI Overviews, generative search engines, LLMs, and emerging AI discovery channels.
• Be an early adopter of AI marketing technology. Continuously evaluate and experiment with emerging AI tools, platforms, workflows, and techniques that can improve targeting, content, personalization, campaign execution, analytics, and conversion.
• Develop a test-and-learn culture where new ideas are launched quickly, measured objectively, scaled when successful, and abandoned when they do not produce results.
• Own Google Ads and paid search strategy, including keyword strategy, bidding, targeting, landing pages, conversion optimization, attribution, and ROI.
• Use Google Analytics and related analytics platforms to understand buyer behavior, identify opportunities, diagnose funnel leakage, and continually improve digital performance.
• Serve as a Hub Spot power user and strategic owner, using automation, segmentation, scoring, workflows, lifecycle management, nurture programs, and reporting to improve conversion from engagement through qualified pipeline.
• Devel…