Marketing Strategy Lead-Acquisition Marketing-Vice President

The Acquisition Marketing Campaign Management team is seeking an energetic, motivated, and experienced marketing people leader to drive best-in‑class consumer experiences by leading a high‑performing, results‑driven team. The Consumer Bank Acquisition Marketing team is responsible for driving incremental high‑quality customer growth by launching and leading direct‑to‑consumer marketing campaigns that acquire new customers and deepen existing relationships.

As a Marketing Strategy Lead –Vice President on the Consumer Bank Acquisition Marketing team, you will support the consumer deposit relationships, and be responsible for managing a team of 3‑5 associates who lead large scale, multi‑channel acquisition campaigns, involving planning and executing creative strategies/tactics with a heavy emphasis on digital channels. In addition, you will take on special assignments, be an authorized approver of creative for the team, and drive creative thought leadership and/or process excellence initiatives across the team.

• Serve as the creative marketing leader, driving best‑in‑class consumer experiences.
• Develop strong partnerships between ACM, strategy, and execution teams for cohesive collaboration.
• Lead capacity planning and prioritization within ACM team leadership.
• Ensure a strong control environment and act as Authorized Approver on final creative.
• Optimize direct response marketing campaigns to improve results and reduce costs.
• Conduct regular reviews of end‑to‑end customer experience, including creative messaging and competitive audits.
• Recommend strategic testing and optimization approaches based on data‑driven decisions.
• Develop thought leadership by leveraging testing resources and strategic vendors to innovate and personalize experiences.
• Participate in pilot programs and process improvements to simplify and build capabilities.
• Lead initiatives outside acquisition campaigns, including cross‑program creative leadership and process improvements.
• Communicate effectively with senior leaders, manage performance goals, career development, and oversee budget management for production and creative costs.

• 7+ years of experience, proven track record in direct or digital marketing as a project/campaign manager:
• Digital marketing experience in owned, earned and paid channels; strong executional knowledge of social, paid display, email, and website creative
• Experience working as a leader working in a fast‑paced environment, with strong skills in multi‑tasking and prioritization
• Ability to balance tactical, project management with strategic thinking/approach; strong track record of managing initiatives with demonstrated ability to think strategically in providing creative leadership, all while adhering to a tight controls environment
• High energy, solutions‑oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines
• Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members
• Team player with a positive, can‑do attitude; must be comfortable with continuously changing opportunities and priorities
• Curious and creative with a focus on constant improvement
• Excellent written and oral communication skills; experience in presenting to senior level executives

• Specific experience in financial services including debit or credit marketing and/or agency‑side experience
• 2+ years of manager experience
• 3+ years of agency/vendor management experience
• 4‑year college degree