Digital Marketing Associate

Futurety is a leading data analytics company dedicated to transforming data into actionable insights for our clients. Our innovative solutions empower businesses to make data-driven decisions and achieve their strategic goals. With a team of passionate experts, we provide cutting-edge data analytics services and tools to a diverse range of industries.

Job Description:

Futurety is seeking a dynamic and versatile Marketing Associate to join our team! This role is perfect for a digital generalist who thrives in a fast-paced environment and enjoys wearing multiple hats. The ideal candidate will possess a broad understanding of digital marketing principles and be capable of executing strategies across various channels, including paid advertising, SEO, content creation, and data analysis.

This includes implementing successful digital marketing campaigns, including search, display and paid social media campaigns such as Google Ads, Meta Ads, Pinterest Ads, and Tik Tok Ads.

Key Responsibilities:

• Paid Advertising:
  • Assist in the execution and monitoring of paid advertising campaigns on search engines (e.g., Google Ads) and social media platforms (e.g., Facebook, Instagram, Linked In).
  • Conduct keyword research and optimize ad copy for maximum performance.
  • Monitor campaign budgets and provide performance reports.
• Search Engine Optimization (SEO):
  • Perform basic keyword research and implement on-page optimization strategies.
  • Assist in the development and execution of content strategies to improve organic search rankings.
  • Monitor website traffic and identify areas for improvement.
• Content Creation:
  • Develop engaging and informative content for various platforms, including website copy and blog posts.
  • Write both short-form and long-form content, adapting style and tone to different audiences.
  • Proofread and edit content for accuracy and clarity.
  • Assist the Marketing Manager in the creation of image assets through Canva.
• Data Analysis and Reporting:
  • Utilize analytics tools (e.g., Google Analytics) to track and analyze marketing performance.
  • Generate regular reports on key metrics and provide insights to optimize campaigns.
  • Leverage data to identify trends and opportunities for growth.
  • Proficient in Excel/Google Sheets for data manipulation and reporting.
• General Marketing Support:
  • Assist in the development and execution of marketing campaigns and initiatives.
  • Stay up-to-date on industry trends and best practices.
  • Collaborate with cross-functional teams to achieve marketing goals.
  • Proficient use of Microsoft or Google suite of products.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• 1-3 years of experience in a digital marketing role.
• Proficiency in data analysis and reporting, with experience using analytics tools (e.g., Google Analytics).
• Proficiency in Microsoft Office Suite or Google Workspace, with a strong focus on Excel/Sheets.
• Basic understanding of paid advertising platforms (Google Ads, Facebook Ads, etc.).
• Familiarity with SEO principles and best practices.

Preferred

Skills:

• Ability to work independently and as part of a team.
• Strong attention to detail.
• Excellent organizational and time-management skills.
• Strong writing and editing skills, with the ability to create engaging content.
• A portfolio demonstrating your writing and data analysis skills is a plus.

Compensation and Benefits:

• Salary Range: $41,000 – $55,000
• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Collaborative and innovative work environment.
• Work on exciting projects with leading clients across various industries.
• A supportive team culture that values work-life balance.

How to Apply:

Please submit your resume and a cover letter detailing your relevant experience and why you are interested in this position to

Futurety is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels valued, respected, and empowered to succeed.

Job Type:

• Full-time

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Columbus, OH 43220:
  Reliably commute or planning to relocate before starting work (Required)

Work Location:

• Hybrid (in-person for the first 6 months, then up to 2 days/week from home)