Sr. Consultant Marketing Management

Overview

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

We’re reimagining how Integrated Channel Marketing fuels annuity growth—and this leader will help take us there.

We’re looking for an experienced, data‑driven marketing leader to own and evolve our Integrated Channel Marketing strategy across annuity distribution channels. This role is a backfill with sharper focus, greater clarity, and bigger opportunity
: to optimize how we engage prospects, enable sales, and convert interest into high‑quality leads and opportunities.

If you thrive at the intersection of strategy, execution, and analytics
, and love turning engagement data into smarter marketing decisions, this role offers a chance to make a visible, measurable impact.

You’ll lead a high‑performing Integrated Channel Marketing team responsible for designing and executing marketing programs that support our annuity distributors and sales partners across channels.

Your scope includes:

• Sales enablement support that equips distribution partners with the right content, tools, and experiences at each stage of the sales journey
• Web experience strategy
  , including site structure, content, and journeys designed to educate, engage, and convert
• Paid media and social media programs that drive awareness, engagement, and qualified demand
• Webinars and virtual events that educate prospects and partners while generating actionable leads
• Prospecting and nurture email journeys that move leads through the funnel with intention and precision

Across all of this, your north star will be driving more—and better—leads for sales
.

This role goes beyond “running campaigns.”

Our opportunity—and yours—is to get even better at:

• Optimizing marketing tactics based on performance and audience behavior
• Using engagement data and insights to improve targeting, messaging, and channel mix
• Partnering closely with sales and distribution to align on lead quality, handoffs, and outcomes
• Continuously testing, learning, and improving how marketing supports growth

You’ll have the mandate to refine how we measure success, evolve our approach, and raise the bar for integrated marketing effectiveness.

In your first 12–18 months, success will look like:

• Clear, cohesive integrated channel strategies aligned to distribution priorities
• Strong collaboration with sales and distribution leaders
• Improved performance across key demand and engagement metrics
• More consistent delivery of high‑quality leads and opportunities
• A team that feels focused, empowered, and excited about the work

We’re likely looking for someone who brings:

• Deep experience in integrated, multi‑channel marketing
• A strong point of view on demand generation, lead management, and funnel performance
• Comfort using data, analytics, and insights to optimize marketing programs
• Experience leading and developing a team
• Financial services, annuities, or regulated‑industry experience (nice to have, not required)

• A clear mandate and visible leadership role
• The ability to shape how integrated channel marketing evolves
• A team doing meaningful, growth‑oriented work
• The chance to combine strategy, execution, and measurable impact for Nationwide’s largest business unit

This is a hybrid position located in Columbus
, Ohio
and you will be required to come into the office 3 days per week.

FINRA Series 6 required at time of application or you will be required to get it within 120 days.

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!

As a Senior Consultant, you'll lead the development and…