Director, Demand Generation & Branding

Overview

Location: On-site in Columbus, OH

Calling all Home Services Marketing Pros — This Is Your Moment.

If you’ve ever wished for the chance to take everything you’ve learned — and lead the marketing charge at a trusted remodeling brand poised for explosive growth — get excited because your golden opportunity has arrived.

Who You Are

You’ve built lead-generation machines that never sleep — and crafted brand stories that make people care. You thrive at the intersection of creativity and performance, where data meets emotion and storytelling meets measurable ROI. You’ve led high-performing teams and delivered results in competitive B2C spaces — especially in industries like bath and kitchen remodeling, replacement windows, roofing, HVAC, siding, flooring, or similar home services verticals.

Now you’re ready to own it all — strategy, structure, spend, and scale.

About Improveit

We’re Improveit home remodeling — a top-performing, fast-growing company with 36+ years of success and a clear path to explosive expansion. We specialize in bath, window, and kitchen remodeling — and we’re entering new markets and launching new product lines. As we grow, we’re seeking a Director of Demand Generation & Brand Marketing — a data-driven and creatively inspired leader who can build demand, elevate our brand, and craft homeowner experiences that turn into lifelong relationships.

What You’ll Own

This isn’t a 'keep the trains running' role — it’s a build-it-and-scale-it leadership opportunity for a marketing architect who thrives at the intersection of performance, brand, and customer experience.

• Demand Generation & Advertising

• Own the full-funnel demand generation strategy across digital (paid search, paid social, video, SEO, display, retargeting) and traditional media
• Manage media budgets with precision — optimizing for CPL, CPA, lead quality, and revenue attribution
• Leverage analytics to track conversion metrics and continuously improve lead-to-appointment rates
• Build test-and-learn roadmaps to refine messaging, creative, and targeting strategies
• Scale multi-channel campaigns that drive predictable lead volume and profitable growth

• Brand Marketing & Creative Direction

• Lead the evolution of the Improveit brand to strengthen awareness, trust, and emotional connection with homeowners
• Develop integrated brand campaigns that balance storytelling with measurable performance outcomes
• Oversee creative development across TV, video, social, email, and print — ensuring every touchpoint aligns with brand standards and performance goals
• Partner with design and content teams to bring bold, authentic, high-converting creative to life

• Lifecycle & Customer Journey Marketing

• Map and manage the homeowner journey — from first impression to repeat project and referral
• Design and deploy personalized lifecycle campaigns (email, SMS, direct mail, social) that drive engagement, retention, and advocacy
• Collaborate with Customer Experience and Operations to ensure marketing aligns with the in-home experience
• Champion cross-sell and win-back strategies that turn homeowners into lifelong customers

• Leadership & Team Development

• Lead, coach, and grow a high-performing marketing team across digital, creative, and lifecycle functions
• Foster a culture of innovation, accountability, and collaboration
• Align team priorities with company-wide growth goals in partnership with the VP of Marketing
• Manage agency and vendor relationships to ensure best-in-class execution and measurable ROI

What You Bring

• 10+ years of progressive marketing experience, including 5+ years in B2C direct response or demand generation — ideally within home remodeling, home services, or a related industry
• Proven ability to scale lead-generation programs that drive high-quality homeowner leads and revenue, including both offline and online marketing programs
• Deep expertise in paid media, lifecycle marketing, and brand storytelling
• Hands-on experience with platforms like Google Ads, Meta, You Tube, Salesforce, SFMC, and attribution modeling tools
• Data-driven decision-making with strong analytical and creative instincts
• Executive presence with the ability to influence cross-functional teams and leadership
• Bach…