Director, Digital Media

Overview

Job title:

Director, Digital Media

Department:
Athletics | Marketing

The Director of Digital Media serves as a key leader within the Ohio State Athletics Marketing & Fan Experience unit, providing strategic oversight for the department’s comprehensive digital presence across , official Athletics social media channels, and the Ohio State Buckeyes App. Reporting to the Associate Athletics Director for Marketing & Live Events, this role shapes the department’s digital vision and ensures consistent, engaging representation of the Ohio State brand across all platforms.

• Lead the planning and execution of digital content strategies that support fan engagement, brand storytelling, and revenue-generation objectives.
• Direct social media strategy, oversee website and app content, and guide the development of emerging digital platforms.
• Ensure alignment between digital initiatives and broader marketing goals through collaboration with the Creative Content, Marketing & Email Strategy, and communications teams.
• Direct all live-streamed press conferences and digital broadcasts across Athletics web, app, You Tube, and social media channels, ensuring high production standards and coordinated distribution.
• Supervise the Assistant Director of Digital Media, Website, and analyze digital analytics, user behavior, and performance metrics to inform content planning and platform optimization.
• Provide training and best-practice guidance to communications, marketing, and creative staff to maintain a consistent voice and brand identity.
• Manage the department’s relationship with its website and app provider and serve as the Athletics liaison to the university’s social media department.
• Oversee the Athletics Digital Media student intern program, offering mentorship and hands-on learning experiences.
• Demonstrate innovation, strategic thinking, and a data-informed approach to continually enhance the department’s digital footprint.

• Minimum Education:
  
  Bachelor s Degree or equivalent combination of education and experience.
• At least 3 years of relevant experience, including leading a team in social media, digital media and copy writing; supervisory experience; excellent written and verbal communication; creativity; experience with design/desktop publishing and video editing; ability to manage a large flow of information and multiple projects; self-motivation; strong organizational skills; ability to work with a diverse population.
• Ability to stay ahead of technologies and current trends in web, social, video, and design.
• A passion for college athletics and the sports industry; ability to analyze data to increase fan engagement and revenue streams.
• Functional:
  Marketing & Communications;
  Digital Channel Production;
  Career Band:
  Managerial;
  
  Career Level:
  
  M1.

Location:

Fawcett Center for Tomorrow (0284)

Position Type:
Regular

Scheduled

Hours:

40

Shift: Varying Shifts

Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.

Thank you for your interest in positions at The Ohio State University and Wexner Medical Center. After applying, the most updated information on the status of your application can be found by visiting the Candidate Home section of this site. Review FAQs for answers to additional questions.

The university is an equal opportunity employer, including veterans and disability.

As required by Ohio Revised Code section , Ohio State will: educate students by means of free, open and rigorous intellectual inquiry to seek the truth; equip students with the opportunity to develop intellectual skills to reach their own, informed conclusions; not require, favor, disfavor or prohibit speech or lawful assembly; create a community dedicated to an ethic of civil and free inquiry, which respects the autonomy of each member, supports individual capacities for growth and tolerates differences in opinion;

treat all faculty, staff and students as individuals, hold them to equal standards and provide equality of opportunity with regard to race, ethnicity, religion, sex, sexual orientation, gender identity or gender expression.