Senior Marketing Manager, Corporate Gifting

1-800-Flowers is on a mission to help businesses build stronger relationships through the power of thoughtful gifting. We’re seeking a strategic, creative, and data-driven Senior Marketing Manager to accelerate growth across our B2B Corporate Gifting business.

This is a hands‑on, highly cross‑functional role where you’ll own and execute the B2B marketing strategy, helping companies create meaningful moments through thoughtful gifting.

At 1-800-Flowers, we bring people closer together — whether through a heartfelt birthday gift, a thoughtful thank‑you, or a corporate recognition program that makes employees feel valued.

Our Corporate Gifting division empowers organizations of all sizes to connect with their teams and customers in meaningful ways. Backed by a family of iconic brands, we deliver comprehensive gifting solutions that blend convenience, personalization, and impact.

We are modernizing how companies approach recognition and appreciation — leveraging data‑driven insights, digital tools, and beloved brands to help organizations build lasting relationships that drive loyalty and satisfaction.

If you thrive in a fast‑paced environment, enjoy working across premium consumer brands, and are motivated by creating measurable business value, this is an opportunity to join a passionate team where your work truly makes an impact.

• Develop and execute integrated marketing strategies that drive awareness, engagement, and conversion across our corporate gifting brands.
• Partner with Sales to build targeted lead generation and nurture campaigns across email, paid media, content marketing, and events.
• Manage and optimize the corporate gifting website to drive traffic, improve conversion rates, and enhance the user experience.
• Build and maintain an annual marketing calendar that aligns to key corporate gifting moments (holidays, employee appreciation, client retention initiatives, etc.).
• Support revenue growth by identifying new audience segments and verticals with high gifting potential.

• Own campaign strategy and execution for B2B demand generation and retention programs from thought leadership and storytelling to promotional offers and lifecycle journeys.
• Create compelling messaging and creative briefs that showcase the emotional and business impact of gifting.
• Collaborate with internal creative teams to deliver assets that reflect our premium brand portfolio.

• Develop marketing collateral, pitch decks, and playbooks that empower Sales to tell a unified brand story across our portfolio.
• Lead go‑to‑market planning for new corporate gifting products, services, and digital tools.
• Partner with internal stakeholders to ensure consistent messaging and seamless client experiences across touchpoints.

• Manage B2B email programs, including promotional campaigns, onboarding journeys, and client education series.
• Leverage segmentation, testing, and automation to increase engagement and conversion rates.
• Coordinate with CRM teams to ensure campaigns align with lead scoring and nurture workflows.

• Track and analyze marketing performance across channels to inform ongoing strategy.
• Identify key insights that improve campaign efficiency, lead quality, and ROI.
• Test new approaches to content, messaging, and media to drive continuous improvement.

• 5–7+ years of experience in marketing, with a focus on B2B and/or e‑commerce.
• Strong understanding of B2B demand generation, lead nurturing, and customer lifecycle marketing.
• Proven ability to develop and execute multi‑channel campaigns that drive pipeline and revenue.
• Strong analytical skills; able to translate data into actionable insights and optimizations.
• Experience with marketing automation and CRM tools (Salesforce, Marketing Cloud, Hub Spot, or equivalent).
• Excellent communication and collaboration skills; comfortable working across diverse teams and brands.
• Experience managing projects from strategy to execution with attention to detail and deadlines.

• Experience marketing corporate gifting, recognition, or employee engagement programs and/or food/beverage.
• Familiarity with e‑commerce fundamentals and customer retention strategies.
• Background working with premium consumer brands or multi‑brand portfolios.