Social Media Marketing Specialist

Work Location: Columbus, OH;
Hybrid Flexibility

Employment/FLSA Status: Contract Role, Part-Time

Reports To: Director of Marketing and Communications

Salary Range: $30/hour

Besa is on a mission to transform the volunteer experience by bringing the community together in meaningful, impactful ways. Besa is an Albanian term that means "to keep the promise," and more than a decade into its work, Besa is keeping its promise to Central Ohio. Since launching in 2012, our team has rallied 98,000 volunteers, giving 245,000 hours through 15,000 service projects, and has facilitated $97M in community impact.

By connecting individuals with opportunities to give back, we strengthen the very fabric of our community -- building lasting relationships and contributing to the overall well-being and resilience of Central Ohio.

Besa's impact comes to life through the stories we tell -- volunteers making a difference, nonprofit partners serving their communities, and the moments of connection that happen when people come together in service. The Social Media Specialist is a new and exciting addition to our team who will help capture and share these stories.

Working closely with the Director of Marketing & Communications, you'll own the execution of our social media and digital content strategy. You'll be out in the community at volunteer events, meeting people, capturing compelling content, and developing the storytelling that brings Besa's mission to life across all digital platforms. This is a hands‑on role perfect for an experienced marketing professional who loves content creation, thrives on meeting new people, and wants to use their skills in a mission‑driven environment.

Content Creation & Storytelling

• Attend volunteer projects to capture compelling stories in real‑time through interviews with volunteers and nonprofit partners, photography, and short‑form iPhone videos
• Shoot and edit video content and visual assets for digital platforms, expanding engagement through reels and other creative formats
• Use Canva to create and customize marketing assets, ensuring brand consistency across all materials
• Support the Director of Marketing & Communications to develop storytelling for social media, email campaigns, website, and additional platforms
• Perform copywriting and proofreading for digital communications as needed

• Create and schedule engaging content across all social media platforms (Instagram, Facebook, Linked In, etc.)
• Support the creation and execution of email marketing campaigns using Mailchimp
• Monitor social media trends and analytics to suggest optimizations and enhance Besa's storytelling effectiveness
• Maintain organization of digital content, image libraries, and campaign files, ensuring all assets are accessible on Besa's platforms
• Manage inventory of marketing materials, coordinating with vendors as needed
• Support marketing requests from internal and external stakeholders including photography, b‑roll, brand guidelines, t‑shirts, and additional materials
• Undertake additional responsibilities as assigned, contributing flexibly to the dynamic needs of the organization

• 3+ years of experience in social media management, content creation, or marketing communications
• Proven experience developing and executing social media and email content
• Experience capturing stories through photography, video, and interviews
• Background in nonprofit, community engagement, or mission‑driven organizations preferred

• Strong storyteller and communicator in both written and visual formats -- you know how to craft compelling narratives that bring Besa's impact to life
• Comfortable being out in the community at volunteer events, connecting with strangers, and capturing authentic stories from volunteers and partners
• Creative problem‑solver with a strong commitment to high‑touch customer service
• Proficient in Canva, Word Press, Mailchimp, Buffer, Google Drive, Adobe Creative Suite, Microsoft Office, and

• Outgoing and friendly -- you thrive on meeting new people and making genuine connections
• Col…