Marketing Manager

Midwest Cards | Columbus, Ohio Role Overview

Midwest Cards is not just a card shop. We create moments of surprise, anticipation, and shared experience for collectors, families, and fans.

The Marketing Manager owns our brand voice, storytelling engine, and content strategy. This role ensures that every customer touchpoint — from Instagram reels to in-store signage to live breaks — feels unmistakably Midwest Cards.

This person is equal parts brand architect, storyteller, and strategic operator.

They will work closely with the Executive Team, Creative Lead, Social Media Manager, and On-Air Talent to plan and deploy marketing that drives awareness, trust, community, and revenue.

Own and evolve the Midwest Cards brand and content ecosystem.

You are the steward of our voice, narrative, and strategic marketing calendar.

You ensure that what we say, how we say it, and when we say it aligns with our Brand North Star and EOS execution framework.

• Brand Ownership
  Protect and evolve the Midwest Cards brand voice (Magician / Explorer energy)
  Ensure consistency across retail, ecommerce, live breaking, events, and partnerships
  Maintain brand playbooks, messaging pillars, and campaign frameworks
  Collaborate with leadership to refine positioning as the business grows
• Content Strategy & Planning
  Build and manage the master content calendar (quarterly + monthly planning) with a focus on in-moment content and quick turns.
  Align marketing initiatives to EOS Rocks and company priorities
  Develop campaigns around product releases, events, partnerships, and promotions
  Identify storytelling opportunities inside the business (customer stories, big pulls, team highlights, etc.)
  Translate business priorities into compelling marketing narratives
• Storytelling & Creative Direction
  Write or oversee scripts for:
  Social videos, Paid ads, Email campaigns, Website content, Event promotions
  Work closely with the Creative Lead on visual direction
  Guide On-Air Talent to ensure brand-aligned messaging
  Collaborate with Social Media Manager on execution and distribution strategy
• Execution & Deployment
  Personally execute high-leverage marketing pieces when needed
  Review and approve marketing outputs before publication
  Coordinate cross-department launch plans
  Ensure campaigns are deployed on time and with excellence
  Track performance and iterate
• Performance & Optimization
  Own marketing KPIs (traffic, engagement, conversion, revenue lift, customer retention touchpoints)
  Review campaign results and adjust strategy
  Identify growth opportunities and test new formats
  Build reporting dashboards with leadership

• Midwest Cards has a distinct, recognizable voice in the hobby.
• Successful adaptation to a rapidly changing industry.
• Marketing aligns directly to EOS quarterly priorities.
• Content drives measurable revenue growth.
• Customers describe the brand as:
  Trustworthy, Energetic, Innovative, Surprising, Crafted with care

• A strategic thinker who can see 6–12 months ahead
• A strong writer with natural storytelling instincts
• Brand-obsessed and detail-oriented
• Comfortable giving creative direction
• No non-sense. Deliverables must meet or achieve our standards.
• Data-aware but not creatively constrained
• Able to operate independently and push projects forward
• Energized by community, sports culture, and collectibles
• Able to show creative, brand-focus content that you have produced (and continue to produce)

• Have experience in e-commerce or retail marketing
• Understand the sports card / collectibles ecosystem
• Have worked within an EOS organization
• Have produced video scripts or managed content creators

This role reports to the CEO / Integrator and works closely with:

• Executive Leadership Team
• Creative Lead
• Social Media Manager
• On-Air Talent
• Retail & Ecommerce Managers

This role is a foundational leadership position within Midwest Cards. As the brand grows, this role may evolve into:

• Director of Marketing
• Head of Brand
• Chief Marketing Officer

Midwest Cards wins because of experience, surprise, trust, and craft.

The Marketing Manager ensures that what happens in our stores, on our streams, and in our community is translated into stories that scale.

This is not just a content job. It is a brand stewardship role at the center of our growth engine.