Event Coordinator, Marketing ​/ Advertising ​/ PR

Overview

Event Coordinator — Manufacturing/Retail

$65,000-$80,000 per year •
Columbus, Ohio
• Permanent Opportunity

Our client is seeking an energetic, organized, and driven Event Coordinator to support event activation and field marketing efforts. This role is responsible for producing, managing, and activating the brand’s presence at a wide range of events where it naturally performs best.

The Event Coordinator will serve as the project manager and on-site lead for three primary categories of events:
sales and trade shows
, industry and brand events
, and guerrilla/direct-to-consumer (D2C) marketing activations
. While this role will be hands-on at events, it will also collaborate closely with internal teams, including sales, marketing, and merchandising, as well as external brand ambassador agencies, to ensure events are executed efficiently and effectively.

This position requires approximately 50% national travel
, and candidates must be comfortable traveling both independently and in group settings
. This role is ideal for someone who thrives in non-traditional marketing environments and enjoys adventure, from automotive events and races to open-fire meetups, grill-outs, and other immersive, hands-on brand activations.

• Company sharing bonus plan
• Health, dental, and vision benefits
• 401k match
• Generous PTO Plan
• Company-provided vehicle for travel to events
• Opportunity for professional growth and advancement

• Represent the company at a variety of events, including trade shows, races, exhibitions, automotive events, industry shows, and guerrilla/D2C activations
• Own the planning, coordination, and execution of events, acting as the project manager from pre-event planning through breakdown and post-event follow-up
• Set up and manage inviting, interactive booths or activation spaces that align with brand standards and event objectives
• Actively demonstrate and showcase the company’s products, highlighting key features, benefits, and real-world use cases
• Engage with event attendees to build brand awareness, create memorable experiences, and drive product interest
• Leverage internal team members (sales, marketing, merchandising) and external brand ambassador agencies to staff and execute events as needed
• Support the sales team at trade shows by assisting with customer engagement, lead support, and opportunity identification
• Support the marketing team at industry events and guerrilla activations, ensuring goals and execution are aligned
• Capture first-party customer data during D2C activations and industry events as a primary performance metric, working in collaboration with the marketing team’s systems and processes
• Identify and pursue B2B opportunities that arise from event engagements, escalating them to the appropriate team member
• Maintain a strong understanding of product lineup, industry trends, and competitive landscape
• Gather insights, feedback, and learnings from events and share them with internal teams to inform future marketing and product decisions
• Represent the brand professionally, positively, and consistently in all interactions with customers, partners, and event organizers

• 2+ years of experience in event activation, brand representation, or sales, ideally within the automotive or action sports sector
• Strong communication and interpersonal skills, with the ability to connect with diverse audiences effectively
• Exceptional organizational abilities, with a keen eye for detail and the capacity to manage multiple tasks concurrently
• Flexibility to travel frequently and work weekends as needed
• Valid driver’s license and clean driving record
• Genuine enthusiasm for action sports, coupled with a deep passion for the industry and its culture
• Ability to work independently and collaboratively within a team environment, demonstrating initiative and problem-solving skills

Upload your resume – no cover letter required. Our recruiters will review applications quickly and help connect you to this role and other opportunities.

Dawson is a trusted staffing partner in Central Ohio. We help job seekers grow their careers with fast feedback, personalized support, and access to multiple employers through one application.