Digital Marketing Intrapreneur

Job Title:

Digital Marketing Intrapreneur

Location:

Columbus, Ohio

Company:
Crimson Cup Coffee & Tea

Type:
Full Time - Onsite Only

We're seeking a few motivated and creative Digital Intrapreneurs to join our Sales & Marketing team as part of the Intrapreneurial Institute – a hands‑on learning and leadership development program designed to cultivate the next generation of business innovators. In this role, you'll think like an entrepreneur within our organization, helping to design and execute digital marketing strategies that drive brand awareness, engagement, and growth.

You'll gain practical experience across social media marketing, content creation, e‑commerce, SEO, email marketing, and analytics, collaborating with cross‑functional teams to bring existing and new products and services to life. As part of the Institute, you'll also participate in weekly classes and workshops focused on business innovation, creative strategy, and intrapreneurial leadership.

This position is ideal for a recent or soon‑to‑be college graduate who's passionate about digital marketing, entrepreneurially experienced, eager to learn and ready to accelerate our current businesses or bring new companies to life in a fast‑paced, forward‑thinking environment. Please review the Intrapreneurial definition at the end of this job description for more details.

• Develop and implement a full‑funnel digital marketing strategy to drive brand awareness, traffic, engagement, and sales.
• Manage digital campaigns across Google Ads, Meta (Facebook/Instagram), Tik Tok, You Tube, and other relevant channels.
• Optimize digital media spend and performance based on KPIs including return on ad spend and conversion rates.

• Lead the development and execution of SEO strategies to improve organic search visibility and website traffic.
• Conduct keyword research, optimize site content and metadata, and collaborate on technical SEO improvements.
• Manage SEM campaigns (Google Search, Shopping, and Display), including bid strategies, ad copy, and landing page optimization.
• Analyze and report on organic and paid search performance, and adjust tactics for continuous improvement.

• Own day‑to‑day operations and strategy for our DTC website and retail marketplace partners (e.g., Amazon, Instacart, Walmart Marketplace).
• Monitor site performance, conversion rates, and AOV, and optimize digital touchpoints to increase online sales.
• Partner with operations and logistics teams to ensure inventory accuracy and fulfillment alignment.

• Lead social media strategy, content calendar, and community engagement across Instagram, Tik Tok, Facebook, and Linked In and other audience relevant platforms.
• Manage both organic content and paid campaigns to grow followers, increase engagement, and drive traffic to retail stores and online channels.
• Collaborate with influencers and brand ambassadors to amplify brand presence.

• Manage customer lifecycle marketing through email and SMS platforms, including segmentation, automation, and performance optimization.
• Support new product launches, seasonal promotions, and retention strategies with targeted communications.

• Use Google Analytics, Meta Ads Manager, and other tools to track, measure, and report performance across all channels.
• Deliver insights and recommendations to inform strategy and improve results across paid, organic, and owned media.
• Leverage AI tools to analyze campaign performance, personalize messaging, improve targeting, and make data‑driven decisions in real time.

• Proven experience in digital marketing, growth marketing, or performance marketing – preferably in Shopify B2B or B2C environments.
• Familiarity with AI marketing tools (e.g., ChatGPT, Jasper, Hub Spot AI, Surfer SEO, etc.).
• Strong understanding of Shopify, Word Press, Google Ads, Meta Ads, Google Analytics, and other keyword tools.
• Strong analytical, creative, and problem‑solving skills, with the ability to understand brand storytelling and consumer behavior online.
• Ability to work independently…