Associate Director, CenterWell Channel Activation & Optimization

Employer Industry: Healthcare Services

• Salary up to $191,000
• Bonus incentive plan based on company and individual performance
• Health benefits effective from day one
• Paid time off, including holidays and volunteer time
• Comprehensive career development opportunities
• Work remotely with some occasional travel for training or meetings

• Lead integrated channel activation, translating digital strategies into coordinated communication plans across various channels
• Build and manage unified activation workflows for efficient processes
• Drive channel optimization, establishing goals, KPIs, and continuous improvement frameworks
• Oversee campaign execution, including segmentation, targeting, and performance enhancement
• Partner with cross-functional teams to ensure communications are accurate and strategically aligned

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 7+ years in channel marketing, digital activation, or multi-channel communication leadership
• 3+ years of leadership experience with cross-functional team collaboration
• Strong understanding of digital channels and their performance metrics
• Demonstrated success in orchestrating multi-channel activation to support business goals

• Master's degree or relevant certification in Marketing Strategy, Digital Communications, or Healthcare Marketing
• Experience with Salesforce Marketing Cloud, Adobe Campaign, or similar platforms
• Familiarity with healthcare regulations and patient communication standards
• Background in journey orchestration or dynamic content frameworks
• Experience with agile marketing workflows or operational optimization

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