B2B Marketing Strategy Partner - Health

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Health
100 is a healthcare platform built to reduce complexity and improve outcomes across the healthcare ecosystem. By combining data, intelligent guidance, and integrated services, Health
100 helps organizations deliver more coordinated, personalized, and effective healthcare experiences.

As Health
100 expands its enterprise presence, we are building a focused partner and B2B marketing function to support strategic partnerships, drive platform adoption, and enable commercial growth across the healthcare landscape.

We are seeking a Marketing Strategy Partner to support Health
100’s partner and B2B marketing efforts across key audiences, including pharmaceutical companies, health plans and PBMs, employers, pharmacies, and digital health partners.

This role is designed for a versatile, execution‑oriented marketer who can operate across demand generation, go‑to‑market execution, and sales enablement, helping translate strategy into high‑quality, effective execution that supports commercial outcomes.

The Marketing Strategy Partner will play a critical role in driving awareness, engagement, and lead generation and pipeline development through partner‑focused campaigns, while also ensuring Sales teams are equipped with the messaging, tools, and materials needed to effectively communicate Health
100’s value.

This individual will work closely with Product, Sales, Digital, and Enterprise stakeholders to ensure partner marketing efforts are aligned, coordinated, and optimized—serving as a key connector across teams and a day‑to‑day driver of execution and readiness.

This is a foundational role with real influence. You’ll help define how Health
100 is understood in the market, support meaningful partnerships across healthcare, and build the B2B marketing engine for the future.

• Support partner and B2B marketing strategy and execution Support the development and execution of partner‑focused go‑to‑market strategies across Health
  100’s key audiences, including pharmaceutical companies, health plans and PBMs, employers, pharmacies, and digital health partners
• Drive demand generation and pipeline‑supporting marketing activities Help plan and execute campaigns and initiatives that generate awareness, drive lead generation, and support pipeline development in partnership with Sales and Commercial teams
• Own sales enablement content and infrastructure Develop, organize, and maintain the Health
  100 sales enablement library, ensuring materials are current, accessible, and aligned to partner priorities and sales needs. Ensure field teams have the right tools, messaging, and content to effectively communicate value and support sales objectives
• Develop partner‑focused messaging and materials Translate Health
  100 capabilities into clear, audience‑specific value propositions and supporting materials (e.g., decks, sell sheets, FAQs, case studies) that resonate across partner segments
• Support launches and commercial readiness Partner cross‑functionally to ensure partner‑facing launches are well‑coordinated, with aligned messaging, materials, and timelines across Marketing, Product, and Sales
• Act as a cross‑functional connector Work across Product, Sales, Digital, and Enterprise teams to align priorities, surface needs, and ensure marketing and enablement efforts are cohesive and effective
• Incorporate commercial and field feedback to strengthen execution Gather and translate feedback from Sales and partner interactions to continuously improve messaging, materials, and go‑to‑market effectiveness

• Health
  100’s partner value proposition is clear, consistent, and effectively tailored across key audiences, supporting strong engagement and…