Product Application Specialist
Listed on 2026-06-21
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Marketing / Advertising / PR
Product Marketing, Product Specialist
Job Title
Product Application Specialist (Beverage)
Role SummaryWe're seeking a Product Application Specialist to support beverage innovation through hands-on recipe blending, structured sensory/taste panels, customer needs discovery, and market trend research. This role will be a key contributor to new product development, helping translate customer feedback and competitive insights into beverage concepts that are tested, refined, documented, and ready for development.
Key ResponsibilitiesCustomer Communication & Needs Discovery
- Communicate directly with internal team members and existing customers to understand their beverage programs, menu goals, operational constraints, and product needs.
- Gather and document feedback on current products and new concepts (flavor, performance, preparation, packaging, price/value perception).
- Share insights internally and help translate them into clear development briefs and product opportunities.
New Product Development (NPD) Contribution
- Serve as a strong hands-on contributor to NPD by ideating, building, and refining beverage concepts aligned with trends and customer needs.
- Prepare prototypes for internal review, incorporate feedback into iterative improvements.
- Collaborate cross-functionally with R&D, Sales, Marketing, and Operations to align product performance, positioning, and readiness.
Sensory & Taste Panel Execution (New, Existing, and Competitive)
- Plan and run taste panels for:
- Potential new beverage products in development
- Existing products in the current portfolio
- Competitive/benchmark products from the market
- Manage panel logistics: sample prep, blinding/labeling, serving procedures, timing, and panelist coordination.
- Create and maintain tasting tools (scorecards, sensory descriptors, preference questions) and compile results into clear summaries and recommendations.
Beverage Blending & Recipe Documentation
- Confidently blend beverage recipes and prototypes (hot, iced, and blended applications as applicable).
- Conduct bench trials, adjusting ratios and methods to hit target flavor and performance.
- Accurately log recipes, iterations, and test conditions including ingredients, weights/volumes, process steps, equipment used, yield, and tasting notes.
- Maintain organized records to ensure repeatability and support scale-up and commercialization.
Trend & Market Research (Trade Shows and Field Learning)
- Travel to relevant trade shows and industry events to stay current on trends in the coffeehouse and beverage space.
- Conduct structured market research: sampling, note-taking, photography (where permitted), and competitive tracking.
- Convert trend findings into internal insights, concept proposals, and test plans.
Required Qualifications
- Experience in beverage applications, beverage formulation, product development support, barista beverage development, or sensory evaluation.
- High confidence in beverage blending and recipe development with strong attention to detail and consistency.
- Strong documentation skills (sensory results, customer notes, recipe logs, iteration tracking).
- Strong interpersonal skills—comfortable speaking with customers, asking discovery questions, and presenting recommendations.
- Willingness and ability to travel for trade shows and customer visits as needed.
- Ability to manage multiple projects, timelines, and stakeholders simultaneously.
- Strong spreadsheet skills for tracking formulas, sensory data, and competitive comparisons.
Preferred Qualifications (Nice to Have)
- Prior experience running sensory panels (preference, difference, descriptive testing).
- Coffeehouse beverage experience (espresso-based drinks, syrups/sauces, dairy & alt-dairy systems, frozen/blended beverages).
- Familiarity with basic food safety and sample handling.
Work Details
- Employment Type: Full-time, Mon–Fri
- Location: Onsite in Columbus, Ohio
- Travel: Occasional
- Reports To: Green Coffee Buyer
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