Owned Channels Specialist

Overview

About PHOENIX PHOENIX Retail, LLC is a retail platform operating the Express and Bonobos brands worldwide.

About Express Express is a multichannel apparel brand dedicated to a design philosophy rooted in modern, confident and effortless style whether dressing for work, everyday or special occasions.

About Bonobos Our Bonobos menswear brand is known for being a style instigator and offering perfect-fit risks through our innovative retail model and personalized experience. Launched online in 2007 with its signature line of chinos, Bonobos now offers a variety of styles available to order online and to try on at any one of our 50 Guideshop locations and at  Our Guide shops are in real‑life stores that deliver one‑on‑one service and expert fit advice.

Don't think traditional retail, Bonobos is something you haven't seen before.

Columbus Corporate Headquarters

The Owned Channels Specialist is responsible for the planning, execution, and optimization of email and mobile marketing programs, including email, SMS and app push. This role plays a critical part in furthering our brand, customer, and business goals by delivering compelling, customer‑first communications that drive engagement, traffic, trips, spend, retention, and revenue.

This individual supports messaging strategy, audience segmentation, contact cadence, and campaign orchestration across owned channels. They are accountable for establishing, tracking, and achieving key KPIs, including customer‑level goals, last‑touch attribution, and channel‑level file growth.

They will partner closely with Marketing, Creative, Merchandising, Digital, Loyalty/CRM, Analytics, Stores, and external partners to bring campaigns to life while continuously improving performance through a robust test‑and‑learn agenda.

• Support end‑to‑end planning and execution of email, SMS, and app push campaigns, ensuring alignment with brand positioning, customer strategy, product priorities, promotional moments, and business goals.
• Execute owned channel strategies that support retention, reactivation, loyalty engagement and omni‑channel growth.
• Monitor and optimize performance against set business plans and key KPIs including last‑touch performance metrics, campaign‑level engagement, and customer‑level behavior.
• Partner with cross‑functional teams to support messaging strategy, audience selection, segmentation, personalization, and campaign timing across the marketing calendar.
• Support and manage the owned channels calendar with a thoughtful approach to contact frequency, customer experience, business priorities, and long‑term brand equity.
• Execute customer‑lifecycle moments through journey/trigger campaigns and transactional messages.
• Ensure best‑in‑class execution across all touchpoints, including content accuracy, offer accuracy, links, personalization, targeting, QA, deployment, and overall customer experience.
• Support execution of a test‑and‑learn roadmap across subject lines, creative, messaging, timing, frequency, segmentation, personalization, offers, and channel mix.
• Build and review weekly reporting for performance monitoring and partner with Analytics and CRM teams to review performance, identify insights, and translate learnings into actionable recommendations.
• Support execution of Owned Channels communication around key initiatives including loyalty programs, lifecycle journeys, direct mail, brand campaigns, store openings/closings, events, product launches, live streams, and other customer‑facing moments.
• Identify opportunities to improve workflows, automation, personalization, reporting, and channel performance.
• Stay current on owned channel best practices, customer communication trends, platform capabilities, and retail/eCommerce innovation.

• 3–5+ years of experience in digital marketing, CRM, lifecycle marketing, owned channels, or email/mobile marketing, preferably within retail or eCommerce.
• Proven experience managing email, SMS, app push, or lifecycle marketing programs at scale.
• Strong understanding of customer segmentation, personalization, journey orchestration, campaign QA, and…