Vice President- Deposit Product Marketing Strategy Manager

Overview

Help shape the future of deposits at JPMorgan

Chase . Your effort and ideas will drive real change for millions of customers in client banking, automated technology and more. And working here means you have the ambition to shape the future. Where people inspire excellence, leaders invest in your growth, tools and technology amplify your skills, and our scale multiplies your impact. This is what happens when you join JPMorgan

Chase, where ambition meets possibility.

As a Vice President leading Marketing Strategy within the Co‑Brand Deposit Product team, you will collaborate closely with senior leaders and the Commercial Banking acquisition and engagement teams to develop and execute the annual marketing strategy for a new consumer deposit product. You will apply strong strategic thinking, build and manage effective cross‑functional relationships, and demonstrate a deep understanding of marketing tactics and go‑to‑market strategy to support the successful launch and ongoing growth of this co‑branded offering with an exciting external partner.

Leverage your skills in supporting the launch of a new Consumer Deposit product with an exciting co‑branded partner.

• Own stakeholder relationships with business/product leaders to understand priorities, audiences, and desired outcomes, translating needs into marketing and communications direction.
• Partner closely with marketing leads to facilitate cross‑organizational project discussions with multiple teams and stakeholders, driving alignment, and achieving common project goals.
• Lead high level marketing & communications strategy coordination across channels (paid, owned, earned, social, email, web, PR/comms), ensuring alignment to business objectives.
• Partner with marketing team to define campaign briefs and strategic requirements (objectives, target segments, key messages, positioning, channel mix hypotheses, timing considerations) and hand off to execution teams.
• Set, align, and govern KPIs and measurement plans for marketing and communications (e.g., awareness, engagement, lead/acquisition, reputation, web performance), including metric definitions and success criteria.
• Develop quarterly/monthly performance scorecards and maintain KPI dashboards with execution teams/analytics partners; ensure consistent tracking and reporting standards.
• Run performance reviews and optimization forums (weekly/biweekly) with channel owners to evaluate results vs. targets and agree on corrective actions.
• Manage cross‑functional dependencies with Sales, Product, Digital, Analytics, Comms/PR, and Customer teams to ensure end‑to‑end alignment.
• Champion test‑and‑learn / experimentation strategy by defining learning agendas and measurement requirements; coordinate execution teams on what to test and why.
• Provide executive‑ready updates summarizing strategy, progress, performance vs. KPIs, key risks, and next steps

• 5+ years of experience in retail banking and product strategy
• Experience shaping and defining marketing strategy
• Experience working with marketing execution teams
• Strong Strategic planning capabilities with comfort defining approaches using multiple inputs
• Highly organized and detail oriented with a structured/analytical approach to problem solving
• Excellent written and verbal communication skills with proven ability to work with senior management and ability to create / present / defend executive‑level communications
• Team player with ability to build strong cross‑business relationships and influence across lines of business, functional areas, product teams
• Must be comfortable with ambiguity and change in a fast‑paced environment, including ability to effectively prioritize, communicate, resolve and/or escape issues
• Self‑motivated individual that demonstrates initiative and leads with flexibility, adaptability, and reliability with minimal supervision
• Proficiency in MS Teams, and MS Office (Outlook, Word, Excel, PowerPoint, SharePoint).

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of…