Creative Director

A Brief Overview

The brand activation team sits at the intersection of design, storytelling, and technology, and we are looking for a Creative Director to drive innovative, emotionally resonant content. The position is located at our Columbus, OH headquarters and will be onsite 4 days per week.

• Brand Champion: Own brand vision and steward all internal and external brand activations, articulating voice, visual identity, and storytelling across touchpoints.
• Team Development: Lead and mentor creative and production specialists, fostering experimentation, excellence, and collaboration while integrating new creative technologies.
• Collaboration: Partner cross‑functionally with marketing, business leads, and leadership to translate business strategy into compelling creative campaigns.
• Stakeholder Relationships: Serve as primary point of contact for external creative agencies, ensuring brand‑compliant work and strategic alignment.
• Brand Adherence: Review and refine copywriter and designer outputs to guarantee brand alignment and audience resonance.
• Process Effectiveness: Develop and maintain efficient production processes, managing timelines, budgets, and approval flows.
• Trend Awareness: Stay ahead of creative trends, especially in AI‑generated content, immersive media, and digital design; advise on adoption.
• Additional Duties: Performed as assigned and compliant with all policies and standards.

• Bachelor’s degree or equivalent work experience.
• 7‑9 years of creative leadership experience with a strong brand‑building portfolio.
• Experience with emerging media (AR/VR, generative video, interactive design) preferred.
• Background in creative technology or innovation labs preferred.
• Proven ability to lead and inspire multidisciplinary teams.
• Deep understanding of brand strategy, storytelling, and audience engagement.
• Familiarity with AI creative tools (e.g., ChatGPT, Midjourney, Runway, Adobe Firefly).
• Strong conceptual thinking and ability to translate ideas into impactful executions.
• Excellent communication and presentation skills.
• Comfort with data‑driven creative optimization and performance metrics.
• Passion for mentoring and developing talent.

Reasonable accommodations will be made for individuals covered by ADA, ADEA, FMLA in accordance with applicable laws and regulations.

We’re diverse:
Safelite welcomes everyone and is an equal‑opportunity employer. We do not discriminate on the basis of any characteristic protected by law and do not tolerate discrimination or harassment against associates and clients.