Channel Strategy & Optimization - Senior Associate

Job Title

Channel Strategy & Optimization Senior Associate

The Performance Marketing Owned Media Channel Strategy and Optimization (CSO) team is responsible for driving growth and efficiency across owned digital marketing channels (e.g., , Chase Mobile, email) within the Consumer & Community Banking Marketing division. We leverage data, technology, and creative strategies to optimize performance, maximize ROI, and deliver best-in-class customer experiences in  and Chase Mobile App.

As a Channel Strategy & Optimization Senior Associate on the Pages and Placements team, you will lead the channel strategy and performance analysis across owned digital marketing channels. This is a highly visible, strategic role with significant interaction with cross-functional teams across the firm. You will assess marketing effectiveness at the channel, page, placement, and full-funnel levels; design analytics frameworks and execute governance processes;

and partner with dedicated teams to develop channel and marketing strategies that support Line of Business (LOB) top priorities, objectives, and targets. You will translate insights into executive-ready communications and clear recommendations, ensuring campaigns meet or exceed performance benchmarks. You will partner closely with channel stakeholders to bring the highest-priority initiatives to life through a combination of strategy, measurement rigor, and scalable operating mechanisms.

Job Responsibilities

• Expand channel strategy which creates holistic strategies and solutions to help meet LOB top priorities, objectives, and targets while moving away from reactive, placement-specific requests
• Share recommendations and best practices through channel expertise and the pages and placements playbook, strategic insights and analytics.
• Partner closely with CSO Relationship Management, CSO Reporting & Innovation, Ad Frameworks, P&I, Ad Ops, etc teams to maintain insight into all LOB marketing, plans and experiments and leverage accordingly.
• Enhance default strategy to ensure customers are getting the best possible experience and create incremental business
• Assess LOB performance at the channel, page, placement, and across the full marketing funnel to understand marketing effectiveness
• Manage and drive oversight in the governance and execution of channel pages & placements and experimentation launches and revisions
• Create and communicate executive-level presentations and messages to socialize insights and decisions
• Partner with Owned Media Optimization, Experimentation, Product, and Marketing Execution teams to create and execute strategies for exception requests, communicate and explain decisions to LOBs, and create a governance playbook to streamline end-to-end processes
• Partner with the Owned Media Optimization team to dive deep into campaign strategies to optimize targeting, creative, placement strategy, and frequency caps
• Monitor weekly and monthly results to detect significant changes; investigate root causes, strengthen channel strategy
• Integrate AI and automation into channel marketing workflows to proactively reduce manual operations and enhance campaign efficiency

Required qualifications, capabilities and skills

• Bachelor's degree in a marketing or relevant business field (e.g. digital product, marketing analytics)
• 4+ years of hands-on experience in digital marketing analytics, marketing technology, performance measurement, and experimentation in web or app channels
• Strong analytical capability and proficiency with data analysis tools and platforms (e.g., Adobe, Analytics, Tableau) with the ability to structure and solve complex problems
• Executive communication skills to develop and present insights clearly to senior stakeholders and LOB partners, including decisions and their rationale
• Strong stakeholder and relationship management, problem-solving, and business judgment to balance speed, governance, and performance outcomes
• Project management skills with proven ability to effectively manage multiple projects in a fast-paced, dynamic environment
• Ability to work independently with minimal oversight from leadership

Preferred qualifications, capabilities and…