Editorial Manager, Real Estate

Here at Lower
, we believe home ownership is the key to building wealth, and we’re making it easier and more accessible than ever. As a mission-driven fintech, we simplify the home-buying process through cutting-edge technology and a seamless customer experience
.

With tens of billions in funded home loans and top ratings on Trustpilot (4.8), Google (4.9), and Zillow (4.9), we’re a leader in the industry. But what truly sets us apart?
Our people
. Join us and be part of something bigger.

We’re looking for a sharp, strategic Editorial Manager to lead the creation of content that educates and informs home buyers and sellers, while building authority and driving press coverage for , a leading real estate portal. In this role, you’ll drive the supporting content strategy that complements our core organic growth, which reaches millions of monthly organic visitors, through SEO and Answer Engine Optimization.

You’ll focus on building content around real estate trends, housing data, and moving insights, while owning our content calendar and ensuring we consistently publish timely, relevant, and high-impact content that reinforces our expertise in real estate. You’ll craft compelling content across formats, shape our editorial voice, and collaborate with internal teams and subject matter experts to bring big ideas to life.

If you’re passionate about writing with purpose and know how to make complex topics clear and engaging, we want to hear from you.

• Own and execute our supporting content roadmap, focused on reinforcing our real estate expertise, building authority and visibility, and complementing organic growth driven by our core marketplace, through both Search Engine Optimization (SEO) and Answer Engine Optimization (AEO).
• Research, write, and edit high-quality long-form and short-form content across various formats, including original studies, blog posts, landing pages, real estate trend reports, city guides, and more.
• Collaborate with SEO, engineering, design, and subject matter experts to bring content ideas to life.
• Build a network of real estate experts from internal partners to external contributors to curate insights and advice that showcase our expertise to users.
• Edit content from contributors and cross-functional partners for quality, clarity, and optimization.
• Become a subject matter expert in all things real estate-related, including housing market trends, home buying, selling, and moving, through independent research and ongoing training.
• Contribute to external thought leadership content as needed, establishing yourself as a trusted voice in the real estate industry.
• Maintain and evolve our editorial voice, ensuring consistency across our website and marketing channels.
• Use data and SEO tools to identify content opportunities that support and enhance our core marketplace pages, and measure performance.
• Implement and refine content workflows, editorial guidelines, and QA processes.
• Stay up to date with search algorithm updates and rapidly evolving trends in large language models (LLMs).

• 5+ years of professional writing and editing experience, ideally in B2C content, real estate, or marketplaces.
• Proven ability to create content that drives traffic, engagement, and conversions.
• Deep understanding of SEO best practices and experience with tools like Ahrefs, SEMrush, or Clearscope.
• Strong editing skills and a keen eye for grammar, structure, and storytelling.
• Comfortable juggling multiple projects and deadlines in a collaborative, fast-moving environment.
• Experience writing for the web, optimizing for search engines, and understanding how content performs.
• Passionate about helping people make smarter home-buying, selling, and moving decisions.
• Bonus:
  Real estate and/or mortgage experience. Experience with optimizing content for generative AI tools.

• You’ll be surrounded by talented, dedicated people who believe in the company’s mission.
• You’ll have the opportunity to shape the content strategy for a fast-growing real estate marketplace operating at massive scale.
• You’ll join a locally and nationally recognized best place to work that values promotion from within.
• There is opportunity for professional growth and development.

Lower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.