Director, Client & Partner Marketing

Title: Director, Client & Partner Marketing

Primary

Location:

Remote U.S., with occasional travel for client meetings, industry events, conferences, and team collaboration. Preference for candidates local to NYC/Tristate area and in the ET/CT time zones.

Phreesia Network Solutions partners with pharmaceutical manufacturers, biotech, agencies, and other healthcare organizations to reach patients and healthcare providers with personalized, privacy‑safe communications. As Director, you will deepen and expand these relationships, building a discipline around client marketing, advocacy, partner co‑marketing, industry events, client experiences, and gifting. You will also run the Client Advisory Board program and take non‑selling responsibilities away from the sales team.

• Client Marketing & Advocacy
  Build and lead a client marketing program focused on retention, expansion, and advocacy across the PNS client base. Own the Client Advisory Board (CAB) program—charter, recruitment, agenda, and follow‑through on insights. Partner with Enablement and Marketing to develop case studies, testimonials, and outcomes content. Build life‑cycle campaigns from onboarding through renewal and expansion.
• Partner Co‑Marketing
  Develop and execute joint marketing programs with strategic partners (e.g., Fierce and other industry media). Produce co‑branded content, webinars, and events that create mutual lead generation and visibility. Define and manage partner tiers and benefits in partnership with Strategy and Market Development.
• Events & Industry Presence
  Lead marketing strategy and execution for key industry conferences (FPW, Health Front, etc.) and proprietary client events. Own booth experience, speaking opportunities, on‑site content, and field marketing. Manage the events budget and agency relationships.
• Client Experiences & Gifting
  Design and run a client experiences program (hosted dinners, intimate gatherings, sports and cultural events, special‑occasion moments). Own the gifting program—well‑timed, on‑brand, non‑generic. Build the operating model and tools that enable Client Experience and Client Solutions to execute experiences and gifting at scale without consuming selling time.
• Cross‑Functional Leadership
  Partner closely with Client Experience, Client Solutions, Strategy, and Market Development to align messaging, audience insights, and campaign timing. Lead, mentor, and grow a small team, recommend team shape and hires, manage annual budget, agency relationships, and KPIs.

• Strong relationship‑building mindset with a genuine passion for creating meaningful client experiences.
• Collaborative, thrives across sales, client‑facing, and marketing teams.
• Passionate about client retention, advocacy, and expanding existing relationships.
• Creative engagement program design that makes clients feel valued and connected.
• Experience personalizing communications and experiences at scale.
• Strategic thinker with the ability to execute and operationalize programs.
• Comfortable presenting to senior client stakeholders and executive leadership.
• Experience building or scaling client marketing, customer marketing, advocacy, or loyalty programs.
• Successfully planned and executed conferences, events, advisory boards, or executive engagement programs.
• Data‑driven approach to measuring engagement, retention, and marketing impact.
• Highly organized, self‑motivated, and comfortable navigating fast‑paced environments.
• Familiar with marketing automation, CRM, and analytics tools (Marketo, Salesforce, Google Analytics, Word Press).
• Experience in point‑of‑care marketing, DTC pharmaceutical advertising, healthcare media, or related healthcare marketing environments.
• Experience operating in an annual media buying cycle (Q3 planning, Q4 booking).
• Experience running a Client Advisory Board program.

• Bachelor’s degree required.
• 5+ years of marketing experience, including client marketing, customer marketing, partner marketing, or related disciplines.
• Experience with in pharmaceutical, life sciences, healthcare media, or healthcare marketing environments.
• Agency experience, either directly within an…