Marketing Operations Manager

Betterworks is on a journey to transform how HR technology buyers think about goal setting, performance management, and employee engagement. We support some of the world’s largest enterprises in goal setting and performance enablement, and we’ve only just begun.

About Betterworks

Betterworks is HR software to align, develop, and activate your workforce for business growth. Organizations are able to replace outdated, ineffective, universally loathed annual review processes with powerful Continuous Performance Management programs that help managers be better at the conversations, coaching, and development necessary to inspire and motivate the entire workforce to achieve an organization's top priorities today and be ready for tomorrow's challenges.

Do you have strong Hub Spot expertise? Are you a strategic builder for systems and processes? Keep reading!

The Betterworks Revenue Operations team is looking for a Marketing Operations Manager to partner with marketing and sales to support our marketing operations processes and technology stack.

This is a full-time, 100% remote role.

In this role, you’ll be responsible for supporting and executing campaign and event operations, managing & enhancing the marketing technology stack and automations, as well as owning our overall operational strategy for attribution, tracking, and reporting of marketing performance.

The ideal candidate has a passion for data, marketing automation, process improvement, and cross-functional collaboration with marketing and Sales to drive business results.

• Marketing Technology Management: Oversee and optimize the marketing technology stack, including Hub Spot, Google Analytics, 6
  
  Sense, Qualified, Monday & more, to ensure seamless execution of campaigns and accurate data flow. This involves integrating new tools and technologies to enhance marketing capabilities.
• Campaign Execution and Automation: Manage and support the execution of marketing campaigns across various channels, utilizing marketing automation tools to streamline processes, nurture leads, and improve conversion rates. Work with Marketing & Sales stakeholders to develop, monitor, test, and optimize programs for all stages of the marketing and sales funnels.
• Data Management and Analytics: Ensure the accuracy and integrity of marketing data across systems. Analyze key performance metrics to provide insights and recommendations for optimization, supporting data-driven decision-making.
• Process Optimization: Identify and implement process improvements to increase the efficiency and scalability of marketing operations. Develop and document scalable processes that enable effective marketing strategies and align with sales and revenue operations.
• Lead Management: Oversee lead scoring, segmentation, and nurturing workflows to ensure a seamless handoff of qualified leads to the sales team, enhancing lead quality and conversion rates.
• Cross-Functional Collaboration: Partner with a variety of internal teams and Marketing Agencies to better optimize our technology stack and implement campaigns.

• Undergraduate degree in Marketing, Business, Finance, or related field.
• 3-5 years of dedicated Marketing Operations at a B2B software company.
• Strong working knowledge of Hub Spot as well as trends in marketing technology, including ABM platforms, AI, and website conversion tools like Qualified.
• Experience in Salesforce, Outreach, and 6
  
  Sense
  .
• Expertise in campaign management standard methodologies, including omnichannel campaign design (workflows and templates), scoring, multi-touch attribution, conversion tracking, and more.
• Expertise in data and analytics, including database setup and clean-up, funnel analysis, campaign ROI analysis, and pipeline reporting.

• Are energized by fast-paced, often ambiguous startup environments.
• Have a builder’s mindset—comfortable creating new systems from scratch, iterating quickly, and improving processes on the fly.
• Thrive when given ownership and autonomy, and know how to push initiatives forward without waiting for perfect clarity.
• Are scrappy, resourceful, and always looking for smarter ways to execute and…