Vice President, YouTube Strategy Channel Lead

Chase is one of the most-followed financial brands, connecting with millions across Facebook, Instagram, Linked In, Reddit, X, and You Tube. Our Social Media team creates audience-first, culturally relevant content that helps people take control of their financial futures. We’re looking for atop-performing You Tube strategist and operator to own a flagship Chase channel end-to-end—setting the programming vision, driving measurable growth, and raising the creative baracross long-form, Shorts, and live.

As aVice President, You Tube Strategy Channel Lead within Consumer & Community Banking (CCB), you will be theownerof You Tube channel strategy and performance. You will partner closely with creative, brand, product, public relations, legal, and marketing teams to deliver content that is compelling, compliant, and designed to win in You Tube search, suggested, and Shorts feeds. This is a highly visible role where you will influence how Chase shows up on the world’s largest video platform—and build systems that scale.

• Define and execute a comprehensive You Tube channel strategy that drives sustainable growth in reach, engagement, watch time, and subscribers—acrossSEO, discovery, and geo considerations.
• Own the programming roadmapacross long-form, Shorts, and live: franchises/series, formats, content mix, and editorial POV; build an editorial operating model: content calendar, publishing cadence, seasonal tentpoles, playlist architecture, and cross-channel content packaging.
• Lead optimization forSEO/AEO and in-feed discovery: titles, descriptions, tags, thumbnails, chaptering, and end screens—grounded in audience intent and performance data.
• Run structured experiments (e.g.,thumbnail/title A/B testing, format tests, timing tests) to improve CTR, average view duration, audience retention, and session growth; analyze performance inYouTube Studio and related analytics tools; translate insights into clear programming decisions and creative feedback.
• Set, track, and socialize KPIs (subscriber growth, watch time, CTR, retention, returning viewers, etc.), delivering regular reporting and recommendationsto senior stakeholders.
• Partner with creative teams from briefing through post-production to ensure content isbest-in-class, on-brand, and aligned to legal/compliance guidelines.
• Represent CCB Social as the primary You Tube strategy ownerin cross-functional forums and pilots, including AEO/GEO testing.
• Share platform learnings and playbooks across editorial and social teams to drive consistency, speed, and scale.
• Build community and loyalty through comment strategy, moderation, Community posts, and creator-style engagement that supports a positive environment.
• Serve as the primary point of contact with
  
  YouTube product/editorial teams, staying ahead of new features, betas, and platform changes.
• Manage content calendars and production workflows; coordinate with marketing, SEO and PR to align publishing with broader initiatives.

• Proven experience owning and growing a You Tube channel with measurable results
• 7+ years managing professional social channels and editorial programming;
  Bachelor's degree in Communications, Journalism, English, Marketing, or related field (or equivalent practical experience).
• Deep understanding ofYouTube algorithms, search/discovery, SEO/geo strategy, analytics, and audience development; demonstrated ability to crafthigh-performing titles, descriptions, and thumbnails grounded in audience intent and experimentation.
• Strong fluency in video workflows (pre-pro, production, post); able to edit or provide crisp, actionable creative feedback.
• Excellent writing and editorial judgment (clarity, accuracy, tone, and detail orientation).
• Proven ability to manage direct reports and influence senior stakeholders across high-visibility work streams.
• Data-driven mindset with strong communication and presentation skills (turning insights into decisions): experience with content management/scheduling tools (e.g.,Sprinklr) and major social platforms.
• Passion for personal finance and helping people make smarter money decisions.
• Establish a clear channel strategy, measurable KPI framework, and operating cadence.
• Launch/scale repeatable formats that improve retention and returning viewership; demonstrate sustained improvements in key metrics (CTR, watch time, retention) through disciplined testing.
• Create a reliable cross-functional workflow that increases throughput while maintaining quality and compliance.

• Experience with in financial services, media, news, or content-driven organizations.
• Familiarity with accessibility best practices (captions, metadata, inclusive design).
• Graphic design and/or public relations experience.
• 3+ years owning channel strategy for a brand or publisher