Integrated Marketing Strategist

Integrated Marketing Strategist

Retail

$30.34 per hour

Monday-Friday, 8:00am-5:00pm

Reynoldsburg, Ohio (Hybrid)

3-month contract

• Own end-to-end strategy and execution of print programs, including planning, forecasting, testing, and performance optimization
• Develop and execute integrated print + digital channel strategies, ensuring digital touchpoints (e.g., email, site, push, sms and app experiences) complement print programs to create seamless, high-impact customer journeys
• Define customer segmentation and campaign targeting strategies, partnering with analytics, finance and campaign ops teams to ensure the right message reaches the right customer at the right time
• Lead campaign selection and audience planning, aligning customer selection with business goals, seasonal priorities, and iROAS benchmarks
• Drive testing ideation and roadmap development, including hypothesis creation, test design, and measurement frameworks to continuously improve performance
• Partner with Creative and Brand teams to develop clear, insight-driven creative briefs that align messaging across print and digital channels

• Support Monday reporting; analyze weekly performance to inform in-moment pivots
• Conduct post-campaign performance analysis and reporting, synthesizing data into actionable insights and strategic recommendations that influence channel and investment decisions
• Analyze financial models and forecasts to evaluate ROI, optimize budget allocation, and support business case development for new initiatives

• Manage end-to-end project coordination, including timelines, deliverables, dependencies, and stakeholder communication to ensure flawless execution
• Collaborate cross-functionally with Brand Marketing, Campaign Operations, Creative, Finance, Production, Analytics, Loyalty, and Digital teams to ensure alignment, accountability, and consistency across all programs
• Coordinate approvals and stakeholder alignment, ensuring all campaigns meet marketing requirements while maintaining speed to market
• Maintain and improve operational processes, documentation, and campaign workflows to enhance efficiency and scalability
• Serve as a subject matter expert for print and integrated channel strategy, identifying opportunities to innovate and evolve the customer experience

• Bachelor's degree in Marketing, Business, Communications, or related field
• 3-5 years of experience in CRM, lifecycle marketing, marketing analytics or customer insights
• Strong knowledge of performance KPIs, campaign and testing measurement and customer segmentation
• Direct experience with owned marketing drivers (Email, Push, SMS, Direct Mail)
• Strong analytical and storytelling skills with the ability to communicate clearly with non-technical stakeholders

• Collaboration:
  
  Makes productive contributions, volunteers to help, and solicits input from others
• Communication:
  Keeps others informed at appropriate detail and listens attentively
• Innovation:
  Shares ideas, learns and applies innovative methods and new technology
• Data-Based Decision Making:
  Uses tools and techniques to interpret data, gathers data for decision making

Dawson is a trusted staffing partner in Central Ohio. We help job seekers grow their careers with fast feedback, personalized support, and access to multiple employers through one application.