Marketing Specialist

About the Role

We areseekinga driven, execution-focused

Marketing Managerto support and scale our digital presence acrossSEO, AEO (Answer Engine Optimization), and social media. This role is designed for someone who canown execution, build upon existing strategies, and gradually take more ownership as they grow into the role.

You will work closely with our Marketing Director, who has the overarching strategy in place and is willing to train and mentor the right candidate. While technical SEO is supported by external partners, this role willlead and execute on-page SEO, content optimization, AEO initiatives, and social media management, with the autonomy to recommend improvements.

A strong self-starter mindset, curiosity, and willingness to learn are critical for success.

• Execute andoptimizeon-page SEO and content optimizationinitiatives
• Build upon existingkeyword strategies and content clusters
• Support and collaborate with outsourced technical SEO partners
• Optimize content forAEO, including:
  • Google Featured Snippets
  • AI-driven search experiences
  • Voice search and conversational search
  • ChatGPT-style and AI answer results
• Use SEO tools such as Google Search Console, SEMrush, and Moztomonitorperformance andidentifyopportunities
• Assistin updating andoptimizingexisting content to improve rankings, engagement, and conversions

• Create andoptimizenew contentwhere needed
• Repurpose existing content across multiple channels
• Ensure content aligns with SEO and AEO best practices
• Coordinate closely with the Marketing Director on content priorities and messaging

• Execute social media strategy across
  
  Instagram, Facebook, Linked In, and You Tube
• Manage content creation, scheduling, and posting (currently usingFeedbird, with openness to improvement)
• Improve content quality and consistency across platforms
• Monitor engagement and performance, and suggest optimizations
• Bring strategic input while primarily owning execution

• Work closely with the Marketing Director and internal stakeholders
• Be receptive to feedback and training while progressively taking ownership
• Contribute ideas and insights to improve performance across channels
• Operate with a proactive, self-starter mindset

• 3+ years of experience indigital marketing, SEO, content, or social media
• Strong understanding ofon-page SEO and content optimization
• Working knowledge ofAEO concepts and AI-driven search trends
• Experience using
  
  Google Search Console, SEMrush, and/or Moz
• Hands-on experience managing social media platforms
• Strong written communication skills and attention to detail
• Comfortable executing independently while collaborating with leadership
• Eager to learn, adaptable, and growth-oriented

This is a full time role

Up to $8/hr

100% Remote