Senior Manager, Communications

Description

At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand - you become part of Gingham Nation, where people are at the center of everything we do.

We believe great associate experiences create great consumer experiences. When our associates feel supported, inspired and empowered, consumers feel it. Whether you're starting your career or building your next chapter, we invest in your growth so you can learn, lead and help create feel good moments every day.

The Senior Manager, Editorial Strategy & Communications Planning serves as the central planning, editorial and integration lead for the Communications organization. Operating as the organization's newsroom managing editor and communications air traffic controller, this role is responsible for ensuring the right stories are told to the right audiences at the right time through a coordinated, enterprise-wide communications approach.

This position owns the Communications content strategy including editorial governance, content planning, storytelling integration, Airtable, content discoverability, and enterprise communications prioritization. The role serves as the connective tissue across Executive Communications, Internal Communications, Media Relations, Reputation, Issues Management, Engagement and Events to ensure one cohesive corporate narrative.

• Serve as editor-in-chief for the Communications function, establishing editorial standards, governance and content quality.
• Own the enterprise communications calendar, annual planning process and integrated communications roadmap.
• Lead a newsroom-style content model that proactively identifies, sources, develops and amplifies strategic stories across the business.
• Act as the central integration point across Executive Communications, Internal Communications, Media Relations, Reputation, Engagement and Events.
• Ensure all major company initiatives have comprehensive 360-degree communications strategies and activation plans.
• Create narrative frameworks and content strategies that align leadership messaging, business priorities and culture initiatives.
• Develop and manage a robust content pipeline and story sourcing process with leaders and teams across the enterprise.

• Own Airtable governance, workflows, taxonomy, intake processes and reporting.
• Establish communications prioritization and resource allocation processes.
• Provide visibility into upcoming initiatives, milestones, communication needs and storytelling opportunities.
• Create planning discipline and operational rigor across the Communications organization.
• Develop dashboards and reporting that provide insight into communications priorities, capacity and execution.

• Lead strategies that ensure company messaging and content are discoverable, authoritative and optimized for AI-powered search environments.
• Partner with Digital, Marketing and Communications teams to improve Generative Engine Optimization (GEO), Large Language Optimization (LLO) and Answer Engine Optimization (AEO).
• Monitor emerging trends in AI search, content consumption and information retrieval.
• Recommend content architecture and publishing approaches that strengthen visibility, relevance and authority.

• Develop a content performance framework that measures reach, engagement, adoption and business impact.
• Analyze content effectiveness and storytelling performance.
• Provide actionable insights and recommendations that improve future communications planning and execution.

• Experience in communications, editorial strategy, newsroom operations, journalism, content management or integrated communications planning.
• Exceptional editorial judgment, writing and storytelling skills.
• Experience leading enterprise content strategies and editorial calendars.
• Strong project management and cross-functional leadership capabilities.
• Experience with Airtable or similar enterprise workflow platforms.
• Knowledge of AI-powered search, GEO, LLO and emerging content optimization practices.
• Ability to influence senior leaders and drive alignment across complex organizations.

• One integrated communications operating system across the enterprise.
• Clear visibility and prioritization of all major communications initiatives.
• Consistent and coordinated enterprise storytelling.
• Increased quality, speed and effectiveness of communications planning.
• Strong adoption of Airtable and planning processes.
• Improved content discoverability across search and AI platforms.
• Comprehensive 360-degree communications support for key business priorities.

• Drives Results
• Action Oriented
• Collaborates
• Decision Making
• Nimble Learning

• Feeling good starts with you. We invest in benefits that support your well-being, growth and future, helping you thrive as a creator of feel good - every day. Benefits for…