Senior Manager, Marketing Management - Americas Regional Marketing (Armis

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, Service Now is the AI control tower for business reinvention. Our Service Now AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 5 0 work smarter, faster, and better.

We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, Service Now is the AI control tower for business reinvention. Our Service Now AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 5 0 work smarter, faster, and better.

We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

We are looking for a Senior Manager, Americas Regional Marketing, to build, scale, and direct Armis’ regional field marketing organization across the Americas. This is an exciting opportunity for an experienced marketing leader with a proven track record of designing and executing high-impact, data-driven marketing programs that support and accelerate the sales pipeline. In this role, you will focus on accelerating pipeline, increasing account penetration, and maximizing territory performance.

You will serve as the primary strategic partner to GTM stakeholders including the Americas Sales Leadership, the regional Partner Teams, and Corporate Marketing to design a unified, scalable go‑to‑market execution plan. As the primary regional marketing lead, you will focus on demand generation throughout the sales funnel, ensuring that programs are optimized to increase both opportunity volume and quality. This includes planning, executing, and measuring the success of high‑visibility events, regional campaigns and ABX activities to build and accelerate the pipeline, ultimately driving pipeline conversion to revenue.

• Lead and scale a high‑performing Americas regional marketing team into a proactive powerhouse, directly mentoring talent and fostering a data‑driven, collaborative culture.
• Strategically allocate team responsibilities to maximize market coverage and high‑touch execution across key territories.

• Develop and execute the Americas regional marketing strategy to drive pipeline creation, expand existing accounts, and improve territory health.
• Ensure regional programs seamlessly integrate with corporate campaigns, product/partner priorities, and regional sales objectives.

• Direct strategy for Armis‑branded executive events, regional programs, partner co‑marketing, and industry conferences.
• Deliver premium experiences—including executive round tables and CISO‑focused engagements—that strengthen relationships and generate elite demand.
• Oversee end‑to‑end regional execution ensuring seamless logistics, clear messaging, and measurable pipeline impact.

• Define and track KPIs tied directly to regional pipeline creation, marketing influence, and sales velocity.
• Manage the Americas regional marketing budget efficiently, using data‑driven insights to refine strategies and maximize ROI.

• 10+ years of experience in field marketing, regional marketing, or demand generation within B2B technology, with a strong preference for cybersecurity.
• Lead and develop a team of Field Marketing Managers to drive pipeline creation and revenue target achievement across assigned territories/verticals.
• Pipeline Champion:
  Proven ability…