Global Social Media, Public Relations & Influencer Marketing Manager

Global Social Media, Public Relations & Influencer Manager

We are seeking a strategic and results-driven Global Social Media, Public Relations & Influencer Manager to help elevate our brand presence and engagement across social, earned media, and influencer channels. Reporting to the AVP of Creative, this role will be responsible for executing integrated communication strategies that drive brand awareness, cultural relevance, community engagement, and business growth globally.

The ideal candidate is a strong storyteller and relationship-builder who understands the intersection of social media, public relations, creator partnerships, and brand marketing. They are highly collaborative, trend-aware, and skilled at managing franchise partners while delivering impactful campaigns that connect with consumers.

Responsibilities:

• Lead Social Media, PR & Influencer Programs
• Execute global social media, public relations, and influencer strategies aligned with brand and business objectives.
• Help translate brand priorities into engaging social content, earned media opportunities, and creator partnerships.
• Ensure brand voice and messaging are consistent across social, PR, influencer, and marketing initiatives.
• Support seasonal campaigns, product launches, and key brand moments through integrated communications planning.
• Manage Franchise Partners & Creator Partnerships
• Serve as a primary day-to-day contact for social media, public relations, and influencer for franchise partners.
• Develop clear briefs, provide feedback, and ensure franchise partner deliverables align with brand standards and campaign objectives.
• Drive global strategy for building localized relationships with creators, influencers, media contacts, and other brand partners.
• Manage influencer campaign execution, including briefs, content approvals, performance tracking, and reporting.
• Collaborate with franchise partners and internal stakeholders to scale programs efficiently and effectively.
• Drive Brand Relevance & Engagement
• Monitor social, cultural, beauty, lifestyle, and consumer trends to identify opportunities for timely and relevant brand engagement.
• Recommend new platforms, creator partnerships, and content opportunities that increase reach and engagement.
• Leverage campaign results, and performance metrics to optimize content and programming.
• Support community-building initiatives that strengthen brand affinity, loyalty, and advocacy.
• Partner Cross-Functionally
• Collaborate closely with Creative, Visual Merchandising, Merchant, E-Commerce, and Regional teams to ensure integrated execution.
• Support communications planning for new product launches, campaigns, events, and corporate initiatives.
• Work with internal teams to develop social content, PR materials, influencer toolkits, and campaign assets.
• Ensure global consistency while allowing for regional relevance and local market needs.
• Measure & Optimize Performance
• Track and report on social media, PR, and influencer KPIs, including engagement, reach, earned media value, impressions, sentiment, and creator performance.
• Provide actionable recommendations based on campaign insights and performance data.
• Monitor competitive activity and share best practices and emerging trends with stakeholders.