Public Relations & Influencer Manager

Global Social Media, Public Relations & Influencer Manager

$39 Per Hour, 5 Month Contract

Hybrid, Tuesday through Thursday onsite

What You'll Be Doing:

• Execute global social media, public relations, and influencer strategies that align with brand objectives and business goals.
• Develop engaging social content, earned media opportunities, and creator partnerships that support seasonal campaigns, product launches, and key brand moments.
• Manage day to day relationships with franchise partners by providing creative briefs, feedback, and campaign guidance to ensure brand consistency.
• Lead influencer campaigns from planning and content approvals through reporting and performance optimization.
• Build and maintain relationships with creators, influencers, media contacts, and brand partners to expand brand reach and engagement.
• Monitor consumer, beauty, lifestyle, and cultural trends to identify opportunities for timely and relevant content.
• Collaborate with Creative, Ecommerce, Merchandising, Visual Merchandising, and Regional teams to execute integrated marketing initiatives.
• Develop social content, PR materials, influencer toolkits, and campaign assets while balancing global brand consistency with regional market needs.
• Track campaign performance, including engagement, reach, impressions, earned media value, sentiment, and creator performance, and recommend improvements based on insights.
• Monitor competitor activity and share industry trends and best practices with internal stakeholders.

Who We're Looking For:

• 5 to 8+ years of experience in social media, public relations, influencer marketing, communications, or a related marketing discipline.
• Experience managing integrated social media, PR, and influencer campaigns for consumer facing brands.
• Proven ability to manage agency relationships, creators, franchise partners, and external vendors.
• Strong understanding of social media platforms, influencer ecosystems, content trends, and earned media strategies.
• Experience evaluating campaign performance and translating data into actionable recommendations.
• Excellent communication, project management, and stakeholder management skills.
• Strong editorial judgment, attention to detail, and a passion for brand storytelling.
• Ability to manage multiple priorities in a fast paced, collaborative environment.
• Experience partnering across creative, marketing, digital, ecommerce, and commercial teams.
• Passion for beauty, fragrance, home, lifestyle, or consumer products is a plus.

About Dawson

Dawson is a trusted staffing partner in Central Ohio. We help job seekers grow their careers with fast feedback, personalized support, and access to multiple employers through one application.