Social Media Manager

Title:
Global Social Media, Public Relations & Influencer Manager

Location:
Columbus, OH - Hybrid

Duration : 6+ months

Industry: Retail, fashion and apparel

• Lead Social Media, PR & Influencer Programs
• Execute global social media, public relations, and influencer strategies aligned with brand and business objectives.
• Help translate brand priorities into engaging social content, earned media opportunities, and creator partnerships.
• Ensure brand voice and messaging are consistent across social, PR, influencer, and marketing initiatives.
• Support seasonal campaigns, product launches, and key brand moments through integrated communications planning.
• Serve as a primary day-to-day contact for social media, public relations, and influencer for franchise partners.
• Develop clear briefs, provide feedback, and ensure franchise partner deliverables align with brand standards and campaign objectives.
• Drive global strategy for building localized relationships with creators, influencers, media contacts, and other brand partners.
• Manage influencer campaign execution, including briefs, content approvals, performance tracking, and reporting.
• Collaborate with franchise partners and internal stakeholders to scale programs efficiently and effectively.
• Drive Brand Relevance & Engagement
• Monitor social, cultural, beauty, lifestyle, and consumer trends to identify opportunities for timely and relevant brand engagement.
• Recommend new platforms, creator partnerships, and content opportunities that increase reach and engagement.
• Leverage campaign results, and performance metrics to optimize content and programming.
• Support community-building initiatives that strengthen brand affinity, loyalty, and advocacy.
• Partner Cross-Functionally
• Collaborate closely with Creative, Visual Merchandising, Merchant, E-Commerce, and Regional teams to ensure integrated execution.
• Support communications planning for new product launches, campaigns, events, and corporate initiatives.
• Work with internal teams to develop social content, PR materials, influencer toolkits, and campaign assets.
• Ensure global consistency while allowing for regional relevance and local market needs.
• Measure & Optimize Performance
• Track and report on social media, PR, and influencer KPIs, including engagement, reach, earned media value, impressions, sentiment, and creator performance.
• Provide actionable recommendations based on campaign insights and performance data.
• Monitor competitive activity and share best practices and emerging trends with stakeholders.

• 5-8+ years of experience in social media, public relations, influencer marketing, communications, or related marketing disciplines.
• Experience managing integrated social, PR, and influencer campaigns for consumer-facing brands.
• Proven ability to manage agency relationships and external partners effectively.
• Strong understanding of social media platforms, creator ecosystems, content trends, and earned media strategies.
• Experience evaluating campaign performance and translating insights into actionable recommendations.
• Excellent communication, project management, and stakeholder management skills.
• Ability to manage multiple priorities in a fast-paced, evolving environment.
• Strong editorial judgment, attention to detail, and understanding of brand storytelling.
• Experience collaborating across creative, marketing, digital, and commercial teams.
• Passion for fragrance, home, beauty, lifestyle, or consumer product categories is a plus.

• Pride Global and its affiliates - including Russell Tobin, Pride Health, and Pride Now - offer eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.

EEO STATEMENT:

As a certified minority-owned business, Pride Global and its affiliates - including Russell Tobin, Pride Health, and Pride Now - are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics