Specialist, Marketing Management

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. Join a team that brings Nationwide’s investment story to life.

As a Marketing Specialist supporting the Investment Management Group, you’ll help power quarter-end performance updates and create timely, compelling content that equips financial professionals with clear, market-relevant insights. In this role, you’ll partner across marketing and business teams to turn complex investment information into polished materials, keep high-visibility deliverables moving, and help IMG show up with consistency, speed and impact.

It’s an exciting opportunity for someone who enjoys fast-paced execution, strong collaboration and work that directly supports business growth.

• Work across a dynamic, cross-functional team to update a portfolio of content with new performance data and market insights to balance quality of content with publishing efficiency
• Contribute to marketing campaign and positioning strategies by supporting Senior Consultants across the team with IMG priorities
• Build relationships with matrix partners to drive efficiencies and align on priorities
• FINRA Series 6 required within 120 days of hire
• This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week. Current Nationwide Remote Associates may be considered.

Marketing Consultant, Investment Management Group (IMG) INVESTMENT MARKETING The primary function will be to activate Nationwide’s Institutional Investments Distribution (IID) channel growth strategy including product marketing communications, sales enablement, webinars/events and digital experiences. Relationship:
Reports to AVP, IMG Marketing.

• Enhance  and  working with Digital, internal agency and other stakeholders to view the experience through the lens of the customer.
• Maintain and update site content, continually audit the experience to ensure we deliver value and make it easy to business.
• Use SEO, usage and page performance data to drive optimized experience and impact.
• Provide hands‑on support producing and delivering a high volume of investment product marketing materials (as an integral member of a high‑performance team), including fact sheets, pitch books, sales ideas and commentaries as well as website updates.
• Manage essential sales support resources and forums such as Seismic, weekly sales leadership calls, field communications, resource (such as calendars and internal communications) to make it easy for Sales and optimize the partnership.
• Develop strategies and execute plans in partnership with distribution that support client retention and development through marketing delivered a marketing‑driven touchpoint and treatment programs.
• Partner with Strategic Accounts, Institutional Investments distribution and other stakeholders to develop and launch a recommended list marketing program that engages advisors at select firms on investment and fund content related to our recommended fund placements.
• Lead, collaborate and support an array of projects as they surface – marketing planning, scorecard and measurement, media mix/strategy, content/materials creation, materials usage analysis and more.
• Additional duties: dynamic role with opportunities to contribute beyond core responsibilities in areas such as managing department budget, participation on enterprise project teams and innovation initiatives.

• Digital and email marketing – experience creating and managing digital experiences to deliver value and enriched experience serving targeted audiences.
• Ability to derive data‑driven insights to inform decision making.
• Project management – ability to manage large‑complex projects from inception through run within a large matrixed management organizational structure. Translate strategies into actionable project plans,…