Director, Marketing Management

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. Join Nationwide in a leadership role focused on shaping the marketing strategy for IMG’s product suite.

This role is ideal for a strategic marketing leader who knows how to turn insights into action, optimize in-market performance, and influence broader portfolio strategy. You’ll help drive product flows, strengthen market positioning, and bring a data-informed point of view into key business decisions.

Lead the marketing strategy for IMG’s product suite, aligning plans and priorities to business goals and growth opportunities. Identify opportunities to better position funds in-market and across other business segments to support portfolio objectives. Partner cross-functionally to ensure marketing strategies are informed, measurable, and adaptable based on changing business needs and market conditions. Help shape the broader business strategy for the product portfolio by connecting data, customer understanding, and market intelligence.

A strategic marketing leader with experience developing and guiding portfolio-level marketing strategies. Strong analytical skills with the ability to assess marketing performance, identify trends, and recommend meaningful adjustments. Experience using competitor insights, audience data, and campaign results to influence business and marketing decisions. Strong communication and collaboration skills, with the ability to contribute effectively in cross-functional and senior-level conversations. A results-oriented mindset with a focus on driving growth, improving positioning, and uncovering new opportunities across products and segments.

FINRA Series 6 required within 120 days of hire.

This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week. Current Nationwide Remote Associates may be considered.

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you! As a Director, you’ll use marketing proficiencies to plan, direct, and control the activities of associates responsible for the development and/or execution of a wide variety of projects across broad strategies.

Using highly advanced marketing principles and standard methodologies, you’ll execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. We’ll count on you to ensure a strong focus on end-to-end customer experience, delivering outstanding customer experience overall.

• Leads team in the development and execution of strategies and plans that ensure long term sustainable growth of the business.
• Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
• Directs team responsible for leading projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
• Oversees team that implements digital and traditional marketing tactics and media including creative development process, planning, and execution.
• Leads creative development and provides feedback on look and feel.
• Develops strong creative briefs.
• Monitors emerging innovative trends in content, design and marketing tactics
• Reviews and analyzes customer insights, analytics and tools to understand and forecast market, competitor and customer needs and behavior.
• Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
• Ensures programs…